6 Ways SharpLaunch Helps Transform Your Investment Sales Process

Looking for a way to improve your investment sales process?

Investment sales can be a challenging and time-consuming process, and comes with its unique set of challenges. From building and maintaining a strong pipeline to effectively leveraging technology, brokers often struggle to find success in their marketing efforts.

However, technology has the power to transform the way investment sales brokers approach these challenges and open new opportunities for success.

In today’s fast-moving, digital world there are plenty of solutions to help you increase productivity, expand deal visibility, and improve client interactions.

While this does not mean you have to over-complicate your business, it does mean your investors will expect a frictionless buying experience that comes with the ease of a technology-backed business.

Below are 6 ways SharpLaunch can help you transform your investment sales process, and how it can help you achieve more success in your business.

1. Increase speed of marketing phase

Leveraging technology solutions can help investment sales teams become more operationally efficient to quickly reach potential clients to close more deals faster and easier than ever.

Digital platforms can not only help create a process-oriented approach to marketing properties but can also convert tedious manual processes into automated approaches to save valuable time and accelerate deals.

For example, you can automate and create marketing materials (interactive deal sites, email blasts, PDF flyers) with a click of a button instead of producing them one-by-one with an overworked graphic designer or expensive agency.

2. Get greater exposure for your deals

Having an strong online presence for your deal serves as an important marketing hub to maximize reach to buyers and investors.

Your online “teaser” is the key landing page for all marketing activities and linked from multiple sources such as email blasts, your company website, social media, search engines like Google, as well as numerous CRE listing sites.

In fact, platforms like SharpLaunch can help automate syndication of your deals so that they automatically show up in the search results of various third-party CRE portals without you having to do any additional work.

3. Streamline document management

Cloud-based document management systems allow you to update and securely and easily share key documents (offering memorandum, rent roll, P&Ls, etc.) from a centralized, online repository. This helps simplify your workflow and significantly reduces the amount of manual emails you send to save valuable time.

In addition, many solutions offer online Confidentiality Agreements and granular permission settings to provide complete access control for your documents and folders.

4. Get real-time analytics and reporting

Perhaps the most powerful capability of a technology solution is to measure the success of your marketing and let you know who is engaging with your deal to help improve your sales performance.

Reporting and analytics provide insights to help your team make the best decisions for your CRE marketing efforts. With SharpLaunch you can generate reports on client activity including:

• Visitor traffic sources
• Leads generated
• Total accepted Confidentiality Agreements
• Total downloaded OMs
• Email open rates
• Email click rates
• and more…

Marketing technologies offer a great opportunity to act on the data you have so you can continuously tweak and increase your chances of winning more deals.

5. Reduce friction for your clients

Buyers and investors want quick and easy access to deal information. Period.

Just as technology can help simplify your workflow, it can also help simplify the process for your clients and how they engage with your deals. Cloud-based document portals, online Confidentiality Agreements, mobile-friendly marketing materials, are all important to create a seamless user experience for your clients to help you get deals done.

How your investors feel after engaging with your buying process could mean the difference between a loyal client who recommends you to others in their network and one who shares their negative brand experience and never does business with you again.

6. Differentiate yourself with interactive listings

An interactive property listing can be a powerful tool for commercial real estate brokers looking to differentiate themselves from competitors in the market. With SharpLaunch’s interactive property listing you can present properties in a visually engaging and interactive way, making it easy for potential clients to browse and learn more about the active deals you have to offer.

This can help you attract more potential buyers, streamline your sales process, and ultimately close more deals.

Additionally, an interactive property listing can also increase your visibility online, as it can be easily shared and promoted on social media and other online platforms. This can help you reach a wider audience and attract more potential clients.

All this, will help you create a unique and professional online presence that reflects your brand and sets you apart from the competition.