Most Expensive Commercial Real Estate Keywords [2020]

Marketing Best Practices

Most Expensive Commercial Real Estate Keywords [2020]

In 2019, Google accounted for more than 38% of the US digital ad marketshare and it is expected to grow to more than 80% of all search ad market in 2020.

That means Google Adwords is still the top digital advertising platform and can be a great option to bring awareness and generate leads for your property or company.

So, just how expensive is it to advertise commercial real estate on Google?

We did an analysis of the most expensive commercial real estate keywords in 2019 ranked by the highest cost per click (CPC) estimate.

1. Office Keywords

Below is a compiled list of the 20 most expensive office-related keywords ranked by highest cost per click. These results are estimates based on Google Adwords data from SEMRush and close duplicates have been removed.

#1office space for rent nyc$74.49
#2office space for rent manhattan$57.60
#3office space rent fairfax va$57.04
#4office space for rent brooklyn$49.67
#5office space for rent chicago$40.14
#6office space for rent nashville$38.90
#7office space for rent in dc$37.76
#8office space for rent washington dc$34.86
#9office space for rent boston$34.85
#10seattle office space for rent$31.97
#11office space for rent denver$30.08
#12office space for rent in philadelphia$29.38
#13office space for rent san diego$28.42
#14chelsea office space for rent$28.22
#15office space for rent houston$24.69
#16office space for rent san francisco$24.39
#17hoboken office space for rent$24.20
#18office space for rent los angeles$21.30
#19office space for rent dallas$20.59
#20office space for rent glendale$20.54

2. Retail Keywords

Below is a list of the 20 most expensive retail-related keywords ranked by highest cost per click. These results are estimates based on Google Adwords data from SEMRush and close duplicates have been removed.

#1retail space for rent williamsburg brooklyn$16.88
#2retail space for rent in boston$15.82
#3retail space for rent in dc$14.33
#4small retail space for rent houston$14.04
#5retail space for rent in soho nyc$12.32
#6retail space for rent charlotte nc$7.70
#7retail space for lease park city utah$7.48
#8retail space for lease savannah ga$7.04
#9cedar park retail space lease$6.95
#10brentwood tn retail space for lease$6.71
#11retail space for rent coconut creek fl$5.21
#12retail space for lease in chicago$5.20
#13irvine retail space for lease$5.16
#14retail space for lease waldorf md$5.09
#15retail space for lease in portsmouth va$4.66
#16burlington retail space$4.35
#17retail space for lease west palm beach$4.22
#18retail space for rent durham nc$4.17
#19retail space for lease in berkeley ca$4.16
#20retail space for rent san francisco$4.09

3. Generic CRE Keywords

Below is a list of the 20 most expensive generic commercial real estate keywords ranked by highest cost per click. These results are estimates based on Google Adwords data from SEMRush and close duplicates have been removed.

#1commercial real estate market$61.09
#2capital commercial real estate group$53.73
#3new york city commercial real estate for lease$44.13
#4best commercial real estate crm$42.20
#5top commercial real estate companies austin$41.12
#6commercial real estate crm software reviews$40.61
#7commercial real estate software$39.94
#8commercial real estate law firm$35.99
#9commercial real estate appraisal software reviews$34.69
#10commercial real estate investment analysis software$34.29
#11california commercial real estate law$32.17
#12best commercial real estate insurance$30.03
#13commercial real estate portfolio management software$29.90
#14citibank commercial real estate lending$29.83
#15houghton lake commercial real estate$29.41
#16international commercial real estate lenders$29.32
#17commercial real estate email blast$28.00
#18commercial real estate loans chase$27.00
#19commercial real estate masters programs$26.71
#20getting a commercial real estate loan$25.99

Conclusion

Although running an advertising campaign on Adwords can be an effective way to turn up your lead generation, you will need to have a healthy Ad budget if you want to target any of the above keywords. Typically the higher the cost per click for a keyword, means the greater the competition.

This also means your SEO efforts for expensive keywords like above will be much more of a challenge and is indicative of competitive landscape for gaining organic visibility in search engine results.

However, it is important to think about this in terms of both costs and value.

The economics of advertising for competitive keywords could make a lot of sense as a marketing investment if the value of your leads significantly outweighs the costs.

What is SharpLaunch?

SharpLaunch is an all-in-one CRE marketing platform to help you streamline your marketing efforts and modernize your digital presence.

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