As a standalone page that sits in parallel to the rest of your website, a commercial real estate landing page is optimized to highlight the most important elements of a property and capture prospect information for the purposes of scheduling a call or providing key documents.
A single property landing page provides all of the most important information a prospective tenant or investor needs when they visit the site to research the property. By providing only the most important information on this real estate microsite, you can ensure your prospects obtain the information they need when they need it.
For this reason, it’s important that you have a plan in place to populate your commercial real estate website landing pages with the correct information so you can share the URL with prospects by email and social media.
With the right combination of content and conversion-oriented commercial real estate website design, you can generate more leads from your marketing efforts.
A landing page is the first and often only page someone sees when they click on an ad, enter a URL from print collateral, or otherwise engage with your property marketing efforts. It is designed foremost to capture and convert visitors into leads with a form, often in exchange for information or resources the lead finds enticing. A landing page is unique from other commercial marketing resources including:
Specific to commercial real estate, a landing page provides key information about a property, a means by which the user can provide their information to request a phone call or download information, and follow-up information. It is a hub for all information someone might need before they make the decision to move to the next step in the buyer’s journey.
A microsite is designed to highlight the key elements of a specific property. Its job is to be informative, supporting both new prospects and those you have already engaged who want more information. A microsite often supplements your property listings on LoopNet or other local directories.
In addition to individual microsites, your commercial real estate website provides key information about your CRE company, and links to your other properties. It is a trust-building tool and networking resource for people looking to learn more about your portfolio and recent business dealings.
The best landing pages have several things in common. They load quickly on any device type and provide a lot of information in a concise, easy to scan format. Some of the elements every good landing page should have include:
A landing page is often the only page some people will see. It needs to effectively provide enough information about the property to capture attention and move them towards a conversion, all in less than two minutes.
The best landing pages are incredibly specific. They focus on a single property, often targeting a single demographic and location. There are many benefits to such a granular approach, including:
Landing pages make it easy to create highly customized, targeted messaging for individual audiences, properties, and situations – increasing the likelihood that they convert.
There are several options for building out real estate landing pages, including:
For a landing page to be effective, it needs a solid platform that allows you to quickly build and test new layouts, content, and iterations for your campaigns. Whether running paid advertising campaigns, linking from print collateral, or testing messaging from your primary website(s), it’s imperative that you find the right platform for your needs.
SharpLaunch is an all-in-one CRE marketing platform to help you streamline your marketing efforts and modernize your digital presence.