We know from experience that web development and design, digital workflow creation, and data migration can be time-consuming, complicated processes but we were pleasantly surprised by how smoothly and seamlessly everything went.
The SharpLaunch platform has helped accelerate our move into the digital space and allowed us to deploy property sites 4x faster than before.
Madison Marquette needed a more cost-effective and efficient way to build a digital presence for all their properties quickly and easily, while also empowering brokers to contribute their valuable insight.
SharpLaunch created a strategic, hands-on plan for seamless migration and integration and made it simple and straightforward for Madison Marquette to create a centralized digital command center for all their portfolio marketing needs.
As one of the foremost tech advocates in the commercial real estate space, Madison Marquette was eager to adopt the best digital practices when they merged three companies together.
Faced with integrating the different company portfolios and data management practices, they wanted to proactively avert confusion caused by multiple data access points, inconsistent usage, information overlap, and related inefficiencies.
Additionally, Madison Marquette wanted to create a digital presence for every property, but had to prioritize select properties because it was taking upwards of four weeks to launch dedicated property websites, along with incurring extra design and development costs.
It was clear that they needed a more cost-effective and efficient way to build a digital presence for all their properties quickly and easily, while also empowering brokers to contribute their valuable insight.
To maintain their tech edge, Madison Marquette recognized they urgently needed to develop a centralized database and streamline their digital marketing management.