Rethink CRM: Key Features, Pricing, Alternatives

Rethink Overview

Rethink CRM is a specialized customer relationship management software tailored specifically for the commercial real estate (CRE) industry. The platform is owned by Buildout and was developed with the goal of helping brokers, investment sales teams, and asset managers streamline their deal tracking, lead management, and sales processes. Launched to address the unique needs of the CRE sector, Rethink CRM enables users to efficiently manage property sales pipelines, improve client relationships, and boost overall productivity. With a strong focus on CRE-specific workflows, it has become a go-to solution for commercial real estate professionals seeking a more effective way to manage their operations.

How does Rethink work?

Rethink CRM is designed as an all-in-one solution for managing leads, tracking deals, and facilitating communication within commercial real estate teams. Here’s how it functions in practical terms:

• Lead Management: Rethink CRM allows users to capture leads from multiple sources, such as email, web forms, and third-party integrations. Leads can be automatically categorized, segmented, and assigned to team members for follow-up. The platform provides users with tools to manage leads through the entire sales cycle, making it easier to qualify prospects and convert them into active deals.
• Pipeline Management: The software offers real-time pipeline visibility, enabling users to track deals from initial contact to final closing. Sales teams can use customizable dashboards to organize deals by stage, review projected revenue, and identify any roadblocks that may require attention. The detailed analytics help teams forecast potential revenue, manage sales activities, and optimize deal flow.
• Integration Capabilities: Rethink CRM can be integrated with other business tools, such as email marketing platforms, property databases, financial software, and popular CRE marketing solutions. This flexibility ensures that users can execute targeted campaigns, manage listings, and generate leads without switching between multiple applications.
• Reporting and Analytics: The platform offers in-depth reporting features that allow users to generate insights on lead quality, deal progression, team performance, and overall sales effectiveness. Users can create reports tailored to specific metrics, helping them make data-driven decisions and refine their sales strategies.

Who is Rethink for?

Rethink CRM is built for a wide range of professionals within the commercial real estate sector. It’s particularly useful for:

• Brokers: Real estate brokers who need to manage client relationships, automate lead follow-ups, and track deals efficiently benefit greatly from Rethink CRM. By centralizing deal information and automating manual tasks, brokers can focus more on closing deals and less on administrative tasks.
• Investment Sales Teams: Investment sales teams can leverage Rethink CRM to manage high volumes of deals, track investor interactions, and organize deal pipelines for better visibility. The platform’s tools for nurturing relationships and monitoring performance make it well-suited for teams handling multiple property transactions at once.
• Asset Managers: For asset managers, Rethink CRM provides an effective way to track property performance, manage tenant relations, and coordinate marketing efforts. The software enables asset managers to generate reports, monitor financial metrics, and communicate effectively with stakeholders.

Rethink Alternatives

Rethink CRM is one of several CRM platforms catering to the commercial real estate industry. Here are some notable alternatives:

• SharpLaunch: Unlike Rethink CRM, which primarily focuses on deal management, SharpLaunch is a comprehensive marketing platform that includes tools for property listing management, lead generation, and marketing campaigns. It’s suitable for CRE professionals who need robust marketing tools in addition to basic CRM functions.
• Apto CRM: Another CRE-specific CRM, Apto focuses on pipeline management and deal tracking. It offers similar features to Rethink CRM but may appeal more to teams looking for a streamlined, easy-to-use interface with fewer customization options.
• Salesforce (Customized for CRE): Salesforce, while not exclusively a CRE CRM, can be customized for commercial real estate needs. It offers a wide range of integrations and features but often requires more configuration and technical support to align with specific CRE workflows.

Rethink Pricing

Rethink CRM offers a subscription-based pricing model, with costs varying depending on the size of the team and specific feature requirements. Pricing typically starts at $129/month per user.

Rethink Support

Rethink CRM provides multiple support channels to assist users:

• Email Support: Users can reach out to the support team via email for help with technical issues, feature questions, or general inquiries at: support@rethinkcrm.com or support@buildout.com
• Phone Support: Users can call the following support phone number: 1-888-384-4651
• Knowledge Base: Rethink CRM maintains an online knowledge base filled with user guides, FAQs, and troubleshooting articles to help users navigate the platform more effectively.

Rethink Login Information

Users can log in to Rethink CRM by visiting www.buildout.com/crm-login and entering their credentials. New users typically receive login credentials during the onboarding process, which includes setting up user profiles, assigning roles, and establishing security settings. For mobile access, Rethink CRM offers a responsive web interface and mobile app that allows users to manage leads and deals on the go.