Marketing Best Practices
With the recent developments due to the Covid-19 crisis, commercial real estate tenants expect better digital experiences. Owners and property managers need to ensure their tenants have access to up-to-date information about safety measures, latest building procedures and relevant contact information, all in one place.
The use of technology to provide this information and help streamline communications is imperative to have a differentiated asset strategy and help maximize tenant retention.
Here are 6 ways SharpLaunch can provide a superior tenant experience:
Your property website can be a powerful information hub to provide your tenants with relevant announcements, key building information, and help reinforce the amenities and services of your property.
There are a multitude of content modules you can use to keep your tenants informed:
You can use a specific section of the website to list all the available tenant services and key contacts. This way all the information such as cleaning and security services, timetable and availability, parking and access information are in one place and accessible 24/7 online.
By adding all the relevant contact information with phone numbers, email and even direct links to maintenance requests you can facilitate your tenants’ access to help whenever they need it.
If you’re already working with a maintenance request or work order system (BuildingEngines, Yardi, etc.), you can easily integrate it with your property website to make it convenient for your tenants to quickly create a new ticket.
There are a number of different customization options you can choose from, including buttons, links, and integrated menu items to let your tenants easily navigate from the property website to a work order system with a simple click.
A Document Portal can serve as a central online repository to share any relevant documents and files with your tenants. It’s a simple way to provide useful information and reduce headaches of sending emails back and forth with attachments.
With SharpLaunch, you can easily upload and share documents to a secure online Document Portal and manage permissions to provide access to specific people.
Some examples of documents to share:
By using SharpLaunch to share and store these documents, you’ll make life much easier for your tenants and help foster better relationships.
SharpLaunch has an email campaign tool that allows you to create professional emails to maintain communications with your tenants. Use this feature to send out professional HTML emails campaigns and proactively nurture your tenants.
Feature your tenants on the property website to give them visibility online and foster a stronger relationship with the building. The Tenant Showcase module on your SharpLaunch property site lets you display the logo of your tenants, include a website link as well as the location in your property.
This is also an effective way to leverage “social proof” to build confidence and help attract prospective tenants who are considering your property.
SharpLaunch is an all-in-one CRE marketing platform to help you streamline your marketing efforts and modernize your digital presence.