In 2020, commercial real estate tenants expect better digital experiences further amplified with the recent developments due to the Covid-19 crisis, owners and property managers need to ensure their tenants have access to up-to-date information about safety measures, building procedures and contact information, all in one place.
In today’s competitive environment owners are required you to make use of technology to empower tenants, provide relevant information and streamline communications.
Here are 6 ways you can use the SharpLaunch to provide a superior tenant experience:
Create a Building Information Hub
Your property website can be a powerful tenant information hub to provide your tenants with valuable building information and reinforce the amenities of your property.
There are a multitude of content modules you can use to keep your tenants informed:
- List of tenant services and amenities
- Calendar of building events
- Neighborhood amenities and points of interest
- Property management contact information
- Emergency contact information
- Announcements, banners
Highlight Tenant Services
You can use a specific section of the website to list all the available tenant services and contacts. This way all the information such as cleaning and security service, timetable and availability, parking and access information are in one place and accessible 24/7 online.
By adding all the relevant contact information with phone numbers, email and even direct links to maintenance requests you can facilitate your tenants’ access to help whenever they need it.
Integrate a Work Order System and Maintenance Requests
If you’re already working with a maintenance request or work order system (BuildingEngines, Yardi, etc.), you can easily integrate it with your property website to make it convenient for your tenants.
There are a number of different customization options you can choose from, including buttons, links, and integrated menu items to let your tenants easily navigate from the property website to a work order system with a simple click.
Upload and Share Relevant Documents
A Document Portal can serve as a central online repository to share any relevant documents and files with your tenants. It’s a simple way to provide useful information and reduce headaches of sending emails back and forth with attachments.
With SharpLaunch, you can easily upload and share documents to a secure online Document Portal and manage permissions to provide access to specific people.
Some examples of documents to share:
- Tenant handbooks
- Rules and regulations
- Tenant newsletters and marketing materials
- Special event schedules
By using SharpLaunch to share and store these documents, you’ll make life much easier for your tenants and help foster better relationships.
Send Property Announcements
SharpLaunch has an email campaign tool that allows you to create an email marketing strategy and maintain communications with your tenants. Use this feature to send out professional HTML emails campaigns and proactively nurture your tenants.
- Special Announcement: send a specific announcement about a timely topic
- Newsletter: send a monthly email newsletter to your tenants about building or community news
- Events: send an event-specific email about important upcoming dates they should be aware of
Showcase Your Tenants
Feature your tenants on the property website to give them visibility online and make them feel important. The Tenant Showcase module on your SharpLaunch property site lets you display the logo of your tenants, include website link and show their location in your property.
This is also an effective way to leverage “social proof” to build confidence and help attract prospective tenants who are considering your property.