Success Story
CBRE Newport Beach goes to market 5x faster with SharpLaunch
Our team needed a quick and seamless transition to a new marketing software provider because $2.5B of transactions go through our website every year. SharpLaunch helped us migrate all our transactions and got our listings to market in weeks rather than months – 5x faster than other providers.
Adam Siegel
Database & Analytics Manager
The Problem
After 15 years with their existing marketing platform, CBRE Newport Beach faced the critical challenge of switching to a new solution and migrating all their data within 10 weeks without any loss of functionality. This new solution needed to directly integrate with their in-house CRM and seamlessly sync with the company website to display active sales listings automatically, as the website, which served as the primary client interface for over 100 investment sales listings, could not afford any disruptions or downtime. Moreover, their previous platform, ListingLab, was seen as outdated and lacked the customization and ease of use that modern tools like SharpLaunch provide.
The Solution
With SharpLaunch, CBRE Newport Beach provided brokers with comprehensive capabilities essential for daily marketing operations. This included creating deal sites in less than 10 minutes, streamlining deal management, and obtaining real-time insights into deal activities. The property deal sites received a fresh look using SharpLaunch's customizable templates, which significantly improved the website's appearance compared to ListingLab, distinguishing the team from competitors.
Additionally, a custom property search engine (PSE) was integrated into their website, transforming it into one with industry-leading search capabilities. The templates offered by SharpLaunch are not only fresher but also provide easier customization options, enhancing the website's professional presentation without needing a data analyst or webmaster.
SharpLaunch provided CBRE Newport Beach with:
Rapid Listing Deployment
SharpLaunch enabled CBRE to have new listings live within 10 minutes, with the draft mode feature allowing preparation and holding of listings as needed. The process is so efficient that it now takes only five minutes to post a listing, which can be done by multiple people, simplifying the process and making it easy to train new users.
Professional Presentation
The template’s styling and cloning capabilities ensure professional and impressive-looking sites. The improved templates make the website look substantially better, contributing to positive feedback and compliments from both internal and external stakeholders.
Streamlined Due Diligence
SharpLaunch improved the due diligence process, making it faster and more effective than other tools like ListingLab. The platform facilitates easy document access and customized confidentiality agreements for various roles. The backend is more intuitive, providing better due diligence functions and cleaner access to information and documents.
Enhanced Usability
Users find it easier to organize information with SharpLaunch, considering previous tools “archaic and antiquated.” The ability to manage listings and update the website from a phone adds to the platform’s efficiency and usability.
Outstanding Customer Support
In Adam’s words, “SharpLaunch has the best customer service in the industry,” always being available when needed. SharpLaunch’s commitment to continual improvement, driven by client feedback, supports CBRE’s long-term growth and efficiency objectives, ensuring the platform evolves to meet their needs effectively.
With SharpLaunch, CBRE Newport Beach has achieved significant cost savings and faster processes, ensuring smoother operations. The professional look and customization options of the listings have boosted the confidence of CBRE’s team during client presentations, with the platform’s reliability ensuring impressive showcases every time. The ease of use has led to positive feedback and compliments from internal and external people, enhancing CBRE’s credibility and brand presence. They now have over 200 listings currently on the site, with many clients and peers asking who manages their site due to its impressive appearance and functionality.
The numbers speak for themselves. The CBRE team seamlessly migrated close to 100 investment sales listings to the SharpLaunch platform in under 10 weeks, with no interruptions to their marketing operations or deal transactions. They were able to get to market five times faster compared to any other platform available in the market. Adam also highlighted that SharpLaunch’s openness to feedback and investment in product improvements gives him confidence that their website will continue to evolve and improve in the future.
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