Success Story
CBRE Newport Beach goes to market 5x faster with SharpLaunch
Faced with migrating to a new marketing software provider, our team needed a quick and seamless transition, not least because $2.5B of transactions go through our website every year.
SharpLaunch helped us migrate all our publicly facing transactions and got our listings to market in weeks rather than months – 5x faster than other providers.
Adam Siegel
Database & Analytics Manager
The Problem
After 15 years with their existing marketing platform, CBRE Newport Beach needed to switch to a new marketing solution and migrate all of their data in 10 weeks without losing any key website or database functionality.
Besides the data migration, the platform needed to have a direct integration with their in-house CRM solution as well as seamlessly integration with the company website to automatically display all active sales listings.
Their website serves as the main client interface and marketing tool for over 100 investment sales listings.
They could not afford any disruptions or downtime of their website, as that would significantly impact the daily operations of their team and have significant implications.
The Solution
With the SharpLaunch platform, the team was able to offer their brokers end-to-end capabilities that they needed for day-to-day marketing operations, including the ability to create deal sites, streamline the deal management process and get real-time insights into deal activity.
Their property “deal sites” got a fresh new look, based on the unique, customizable templates that SharpLaunch provides, allowing the team to set themselves apart from their competitors. In addition, a custom PSE (property search engine) was incorporated to seamlessly transform their team website into one with industry-leading property search capabilities.
The CBRE team was able to seamlessly migrate close to 100 investment sales listings to the SharpLaunch platform in under 10 weeks with no interruptions to their marketing operations or deal transactions.
They were able to get to market 5x faster compared to any any other platform available in the market.
In doing so, the team was able to avoid downtime that would have cost them up to $650,000 per week.
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