Too many commercial real estate professionals are feeling held back when planning and implementing activities for property marketing.
They’re using complicated, overly complex tools, they rely on tedious, manual processes, and they’re wasting valuable time bouncing between disparate platforms, solutions, and workflows.
The result is a disjointed, ineffective marketing strategy that just doesn’t grow their business.
Are you using dozens of outdated or complicated tools? Just want a single commercial real estate marketing software to make it easier?
With all the options to choose from, how do you know which commercial real estate marketing software is the right fit for your needs? Here we cover the most important factors to take into consideration when shopping for a CRE marketing platform.
1. Understand why you need a CRE marketing software in the first place
A good CRE marketing solution can streamline your marketing efforts and automate the tedious and time-consuming manual processes that often weigh businesses down.
If you’re currently using several marketing tools, it can also help you consolidate considerably, cutting down on overall inefficiencies, costs, and hassle.
More than this, though, a solid comprehensive CRE software can also:
- Ensure marketing consistency and up-to-date content across all channels
- Streamline your outreach, marketing, and property management processes
- Eliminate manual work and redundancies
- Increase your operation’s efficiencies, save time, and reduce costs
- Enable access to powerful, actionable analytics that can improve your bottom line
- Automate data entry and syndication to CRE listing portals
Most of all, CRE marketing software simply makes your job easier.
By having your marketing, lead generation, and online tools centralized, you’ll spend less time on tedious, back-and-forth tasks and more time growing your business. It also ensures a 24-7 web presence that brings in leads and works to grow your business — even when you’re not actively able to.
2.How much customization is allowed?
You want a tool that streamlines your efforts, but not one that homogenizes them. The best solution will let you create listing websites, marketing collateral, and other content easily, quickly, but in a custom-fit way that sets it apart from the pack.
Does it let you create custom URLs for each property? Can you tailor content, graphics, and layout for every listing? Can you easily change up your marketing emails on the fly? You want creative control wherever possible.
3. How scalable is the solution?
If you want to grow as a business, then your marketing platform will need to grow with you. Evaluate how scalable each platform is and its ability to serve you today, tomorrow, and years down the line. More importantly, how quickly can the solution scale and will you need any extra tools, resources, or cash to do it?
Try to think of your business five or 10 years down the road, and evaluate a software with your future-self in mind. Would it still pass the test, or would you need to switch solutions again?
4. What does set-up entail?
You should also evaluate the implementation process for any tool you consider. What’s involved in the platform’s set-up? How long does it take to implement, and what kind of resources do you need to make it happen?
Make sure you’re choosing a tool that you can integrate and start leveraging as soon as possible. The longer it takes to set up and get going, the less you stand to gain from it.
5. How much support is provided?
As you get started with your new CRE software, you’re probably going to need some support along the way — at least if you want to use your new tools to their full potential. To make sure you have the help you need, always ask about the support team. How and when can you contact them? What can they help with?
You also want to be sure they can provide support across all devices and operating systems you might be using.
6. Does it integrate with other tools?
Evaluating a tool’s integrations is key, too. Does the platform work with other tools and software solutions you use, or will you have to change your workflow completely? How easily does it integrate with your website, social media accounts, and other existing tools?
You don’t want to reinvent the wheel here, but instead improve your processes and increase your overall efficiency.
7. How user-friendly is it?
Support is great, but you shouldn’t need help with every little step along the way. The best CRE marketing platforms are intuitive, easy to understand, and user-friendly. If they involve a lot of manual processes and back-and-forth between tools, they’re probably not the best use of your time and resources.
To be sure you’re getting an intuitive platform, always demo a CRE solution before buying in. Ask for a guided demonstration or free trial from the provider, and give the software a test run to ensure it meets your needs and feels right.
8. What companies are already using it?
Ask for a client list or, at the very list, look at testimonials and reviews for any platform you consider. If big commercial real estate companies already trust their business to a platform, then you’re probably in good hands. If there aren’t reviews and the company isn’t tight-lipped about its current or previous customers, then you may want to keep looking.
9. What is the pricing model?
The cost of the platform obviously matters. Know your budget, get a full breakdown of the costs, and make sure there are no hidden fees that might crop up along the way.
You should also do a full comparison of what you’re getting with each solution you consider. While one may be cheaper than the other, if it doesn’t offer all the features and tools you need to properly market your portfolio, then it might actually cost you more in the long run.
Are you on the hunt for a great CRE marketing platform?
Want to see if SharpLaunch fits the bill? Schedule a demo now.