When potential tenants and investors find your commercial real estate company online, they aren’t necessarily wondering about your company history or team’s background. They want to know what you can offer them now. In fact, about 80% of the time spent on a CRE website is on the properties section of your company website.
That means if you are not making it easy to find, search and view your available property listings, you are at a competitive disadvantage.
Lacking a commercial property search engine is a little like a merchandise company having a website without a products page.
Fortunately, the reverse is true. Having a commercial real estate search engine that aggregates and displays all of your current inventory delivers some serious benefits.
You don’t want to have to market your properties individually at every turn. You also need a way to display your entire portfolio. With a commercial property search engine, you compile all of your listings into one place.
Displaying your full inventory provides significant advantages:
That’s true of most all commercial real estate search engines, but different options can deliver additional benefits.
There are several ways to add and display your property listings to your own company website. To start, you need to choose one of the three paths below for displaying your available listings that will also give features specific to the option you choose:
These days, most CRE companies utilize a turnkey platform that includes a WordPress listing plugin, providing various customization and integration options — API, embed widget, or inline frame (iframe).
An API integration will give you the highest level of customization and control, but will require some initial implementation work.
To ensure your search engine delivers maximal benefit for your company with minimal drawbacks, you should look for one that delivers all of the key features you might want.
Before implementing a property search or inventory plugin, there are several characteristics to consider:
To give you an idea of what your company search engine could look like when beautifully designed and feature-rich, check out these property search engine examples.
There are several ways to integrate your property search engine on your own website, and the way you do it depends on the technology you use. That tech will also determine how the property search engine and your property listings will be linked to your own website domain.
First, you need to figure out what you want to call the property search engine section on your website. Common names include:
Then, you need to determine how you want to map the individual properties to your website domain. In other words, you want to figure out where someone goes when they click on one of the availabilities they see in your commercial property search engine.
Your options here are:
In the vast majority of cases, your company will be best off keeping the users on a domain that you own. Otherwise, you risk them seeing content from someone else that could catch their eye.
Clearly, there’s a lot to consider when it comes to building the right commercial property search engine for your company.
You need something that will be easy to use so you can get listings to market fast. You also need a way to retain users on your website and deliver consistent branding whether they’re looking at your search engine — and when they click through to an individual property.
Transform your website into one with industry-leading property search capabilities so your customers can instantly find the properties they want.Explore How