Marketing Best Practices
It’s no secret that staying well informed about commercial real estate industry news will help you keep up with key trends, spot new opportunities, and proactively identify potential pitfalls. Additionally, your thought-leadership pieces and targeted advertising will bring in more for your investment when placed in the right context and in front of the right readers.
However, it can be difficult these days to find the time to research the best sources, analyze their marketing potential, and process all the information to act as quickly as needed.
That’s why we’ve compiled this list of the top commercial real estate news sites that offer valuable insights and unique opportunities for your content marketing and advertising efforts:
Bisnow is a multi-platform digital media company that produces news and live events. Founded in 2005, Bisnow Media is owned by private equity firm Wicks Group and has offices in New York and Washington, D.C.
Covering 27 metropolitan markets across the U.S., Canada and the U.K. with a subscriber base of over 600,000, Bisnow is one of the largest producers of commercial real estate news and events.
Bisnow produces industry-specific e-newsletters highlighting news and information primarily for commercial real estate professionals. The company distributes its e-newsletters to over 600,000 subscribers. The company also produces business-related events which have also featured experts on topics such as the arts, philanthropy, relationships, technology, and futurism.
More information on Bisnow website.
Connect Media is a commercial real estate news, events and creative solutions company with offices in Los Angeles and New York and team members nationally.
The firm was founded in 2014, and its news division has grown to encompass eleven daily newsletters, and 10 CRE product sector newsletters produced by a team of veteran editors. Connect annually produces and markets more than 200 digital events that attract leaders from all aspects of commercial real estate.
Additionally, Connect CREative, the company’s integrated marketing communications agency, produces a host of campaigns and materials for a wide range of clients across the U.S ranging from videos to websites and logos, to content marketing and public relations programs.
More information on Connect Media website.
The Business Journals is a weekly, business-oriented newspaper and offers business leaders many avenues for making connections and gives them a competitive edge locally, regionally and nationally through print, online and face-to-face events.
The Business Journal’s 40 business newspapers stretch from Washington, D.C., to San Francisco, and from Austin, Texas, to Albany, N.Y. Bizjournals features local people and decision makers who are leaders in their business communities. They report on local and national issues that impact subscribers’ businesses and assist them in growing their companies.
More information on Bizjournals website.
The Real Deal is the premier real estate news outlet in the US, reaching millions of professionals daily through digital, print, social media and events. They publish breaking news, market intelligence, custom research, proprietary rankings, deal analysis, profiles, trends and more.
In addition to the monthly New York magazine, The Real Deal now publishes quarterly publications in Los Angeles and Miami. It also publishes special issues once a year for the Hamptons, Long Island, New Jersey, Westchester and Fairfield counties, as well as an annual retail issue distributed each May at ICSC’s Recon, the largest global event for retail real estate.
Quantcast rates us among the 300-most visited sites in the US and ranked us #1 among U.S. websites with the wealthiest audiences
More information on The Real Deal website.
The Wall Street Journal is a business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. It is published six days a week by Dow Jones & Company, a division of News Corp.
The newspaper is published in the broadsheet format and online. The Journal has been printed continuously, since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser.
The Wall Street Journal is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834 million copies (including nearly 1,829,000 digital sales) as of August 2019, compared with USA Today’s 1.7 million.
The Journal publishes the luxury news and lifestyle magazine WSJ, which was originally launched as a quarterly but expanded to 12 issues in 2014. An online version was launched in 1996, which has been accessible only to subscribers since it began.
More information on The Wall Street Journal website.
GlobeSt.com is the leading source of news, analysis and intelligence for the commercial real estate community. Their award-winning website, with more than 500,000 page views monthly is generally considered the go-to site for industry professionals who need to keep up with their market.
GlobeSt.com provides commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build their businesses.
More information on GlobeSt.com website.
Commercial Observer is the leading platform to connect and inform commercial real estate professionals — including building owners and managers, brokers, commercial lenders and professional services firms.
Their weekly coverage, up-to-the-minute updates on CommercialObserver.com, and live events provide an essential mix of breaking news, interviews, features, exclusive industry columnists, and in-depth analyses of market trends.
More information on Commercial Observer.
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