Success Story
SharpLaunch Empowers Cushman & Wakefield to Streamline Marketing Efforts, Boost Investor Engagement, and Secure More Deals
Based on our experience, we anticipated that finding a user-friendly tech platform that maximizes our bandwidth while boosting SEO through customized web development and design would be quite challenging. Thanks to SharpLaunch, we were able to efficiently showcase our properties, boost our CA acceptance rates, and secure more deals with ease.
Nico Napolitano
Director, Capital Markets
The Problem
Cushman & Wakefield was faced with the challenge of creating public-facing, customized websites for their property listings. The conventional method of distributing brochures to their clients proved to be inefficient and restricted their ability to provide value-add to their clients.
The Solution
SharpLaunch's centralized digital command center provided Cushman & Wakefield with easy access to their entire portfolio of marketing materials, enabling them to increase speed to market and efficiently share information with potential investors via a single link. This allowed Cushman & Wakefield's team to effectively showcase their properties and achieve greater success in their marketing efforts.
Cushman & Wakefield, one of the largest commercial real estate services firms in the world, faced a significant challenge in creating public-facing, personalized websites for their property listings. Their conventional approach of sharing brochures with their client base proved to be inefficient and limited their ability to provide value-add to their clients.
To overcome these challenges, Cushman & Wakefield turned to SharpLaunch’s all-in-one solution, which provided easy access to their entire portfolio of marketing materials, enabling them to increase speed to market and efficiently share information with potential investors via a single link. The public-facing website format streamlined the deal registration process for their investors, saving them time and enabling more exposure for their listings. Their team also appreciated the added search engine optimization (SEO) benefits.
Additionally, SharpLaunch’s public-facing websites have not only streamlined marketing efforts, but they have also helped generate increased from a confidentiality agreement standpoint. Thanks to SharpLaunch’s document portal feature, Cushman & Wakefield can easily share marketing and sales documents including confidentiality agreements in order to reduce time sending emails, and better track prospect activity to win more deals.
Now, with the support of SharpLaunch’s digital marketing solutions, Cushman & Wakefield has the ability to:
- Streamline and standardize their digital marketing efforts.
- Publish public facing high-impact property websites as information hubs.
- Provide easy, centralized access to all sales and marketing materials, including confidentiality agreements, virtual tours, photos, renderings, videos, and interactive retailer maps.
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