Marketing Best Practices
Are you missing out on potential clients and sales by not effectively capturing leads from your commercial property listing pages?
You’re not alone.
Many CRE teams struggle with effectively capturing leads from their property listing pages. But, what if I told you that by implementing just a few best practices, you could turn those website visitors into valuable leads? Keep reading to learn about the top strategies for capturing leads from your commercial property listing pages and start turning those website visitors into potential clients and sales.
A prominent call-to-action (CTA) above the fold on a commercial property listing page is an effective way to capture more leads because it catches the attention of visitors as soon as they land on the page.
Above the fold refers to the portion of a webpage that is visible without scrolling. Having a CTA above the fold means that it is one of the first things that your potential clients will see when they land on the page, increasing the chances that they will take action.
By making the CTA prominent and above the fold, it can help visitors quickly understand the purpose of the page, and what they should do next. This also makes it clear to help users clearly understand what the next step is (schedule a tour, contact broker, etc.) in the buying process, making the entire listing page more effective.
A clear and compelling CTA is an instruction that is easy to understand and motivates the user to take action. By providing clear, action-oriented and specific instructions, CTAs make it easy for visitors to understand what they can expect when they take action, whether it is scheduling a showing, requesting more information, downloading a brochure or contacting the listing broker.
Here are a few CTAs to consider including on your property listing:
Note that: These are just examples, and the best CTAs for your commercial property listing page will depend on transaction type, specific target audience, the stage of the customer journey, and the desired outcome.
Including multiple contact methods on your property listing can help increase the chances of capturing leads by making it easy for potential tenants or investors to get in touch in a way that works best for them. Here are a few reasons why:
When including contact methods on a real estate listing page, it is important to provide a variety of options such as phone number, email, contact form, and social media links to appeal to different types of potential buyers or renters. This can increase the chances of capturing leads by making it easy for them to get in touch and providing a range of communication options.
A contact form on a commercial property listing page can help capture more leads by providing an easy and convenient way for interested parties to get in touch with the listing broker or property manager.
By filling out the form, potential tenants or investors can request more information about the property, schedule a showing, or ask any questions they may have. This can help increase the number of leads by making it easier for potential buyers to initiate contact and get the information they need to move forward with their search.
Furthermore, the contact form can be integrated with a CRM (ex. Salesforce) or marketing automation platform (ex. HubSpot), which can automate and streamline the lead capture and follow-up process. This can help the listing agent or property owner save time and resources, while also increasing the chances of converting the lead into a sale or rental.
Adding a call-to-action (CTA) for viewing more properties on a commercial property listing page can help capture more leads by encouraging potential buyers or renters to explore other options and consider additional properties.
This can be particularly effective for capturing leads who are in the early stages of their search and are still exploring their options. By providing an easy and convenient way to view more properties, the CTA can encourage potential buyers or renters to remain engaged and continue their search on the website, which can increase the chances of capturing their contact information and qualifying them as a lead. Some examples include:
Additionally, this CTA can also help the visitors to have a better understanding of the market and the available options which can help them to make more informed decisions.
Take a deeper dive into action-oriented strategies you can use to capture more commercial real estate leads with your property listing.
By implementing the proven strategies above, you can attract more potential buyers and tenants to your property. Remember to continually analyze and adapt your approach to ensure you are making the most of every opportunity to capture leads. With dedication and effort, you can increase your lead generation and ultimately, your chances of success in the competitive real estate market.
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