Marketing Best Practices
Sustainability should be a major concern for anyone in the commercial real estate space. According to studies*, tenants are willing to pay about a 9% rent premium for green building features. What’s more? A strong focus on sustainability can also help keep you competitive and it can also increase your property values* significantly.
Green building certifications are a great way to showcase your firm’s focus on sustainability to prospective tenants and investors.
Fortunately, there are nearly a dozen different certifications to choose from.
Want to make your commitment to sustainability known? Here are just a few of the green building certification programs you can take part in:
LEED (Leadership in Energy and Environmental Design), issued by U.S. Green Buildings Council, is the most easily recognized sustainable building certification out there. It has nine separate certification programs, including ones for commercial, retail, new construction, existing buildings, and more.
Each program has a points-based rating system. You get points for each green building feature, and your point total determines whether you’re LEED Certified, LEED Silver, LEED Gold, or LEED Platinum (the highest level).
To apply, you’ll need to:
Energy Star is another well-known green building certification that’s offered through the Department of Energy and the Environmental Protection Agency. To qualify, your building needs to be at least 15% more energy efficient than traditional properties. These certifications last for one year.
To apply, you’ll need to:
BREEAM (the Building Research Establishment Environmental Assessment Method) is an international program that recognizes sustainable buildings and infrastructure projects.
The certification comes with a star rating from one to six and a designation of “pass,” “good,” “very good,” “excellent,” or “outstanding.”
You can get BREEAM-certified on new construction, in-use, or refurbishment projects. To get started, you’ll need to:
The Green Globes certification program is offered through the Green Building Initiative.
It consists of three categories: new construction, existing buildings, and interiors.
To qualify, you need to meet at least 35% of the program’s 1,000 available points. The process consists of an online survey, a third-party on-site assessment, and a post-assessment.
To get started, just file a quote request for your project.
The Living Building Challenge certification is based on your building’s sustainability performance over a 12-month period. To qualify, you need to achieve all seven “petals,” which include materials, site, water, health, equity, beauty, and energy.
To apply, you’ll have to register at Living-Future.org, pay your registration fee, submit your documentation over the course of 12 months, and submit to a data audit at the end of the year.
A sustainable building certification from the National Association of Home Builders, the NGBS designation is for residential properties only (including single-family homes, multi-family properties, and mixed-use developments.)
Like LEED, it has different levels of certification, ranging from Bronze to the much-coveted Emerald.
To apply, you’ll need to score your building, hire an accredited project verifier, have your designs verified and scored, send your report to the Home Innovation Labs, and pass a final inspection with the verified. You’ll receive your certification once the process is complete.
The GreenGuard certification is all about air quality and focuses on low-emission building materials, mold prevention, moisture protection, and more. The application process requires various planning meetings, reviews, test groups, compliance testing, and a final certification package.
According to the GreenGuard Environmental Institute that manages the program, it usually takes up five to six months to complete.
The WELL Building Standard measures sustainability using seven core concepts, including air, water, nourishment, light, movement, and more.
Awarded by the International WELL Building Institute, the certification focuses on the overall impact of buildings on human health and wellbeing. The entire certification is broken down in this guidebook.
NABERS is a green building certification available to Australian projects only. It measures environmental impact on a six-star scale, based on energy use, waste production, water use, and indoor environment.
To participate, you can estimate your rating using the program’s online calculator or find an accredited assessor near you.
Green Star is another Australia-based option that certifies interiors, building designs, energy performance, and even entire communities.
The process requires online registration, documentation, and an independent panel assessment.
The Comprehensive Assessment System for Built Environment Efficiency is a green building certification in Japan, though it’s currently being piloted for international use.
The program certifies residential and commercial construction, urban development, and city management. The application process includes various assessments.
Demand for Green Buildings: Office Tenant’ Stated Willingness To Pay For Green Features
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