Case Study: Water Ridge Office Park

Marketing Best Practices

Case Study: Water Ridge Office Park

Water Ridge Office Park, an 844,958-square-foot office complex in Charlotte, NC, comprised of 11 buildings, was acquired in 2015 and went under extensive renovations.

Soon after, the property management team at Foundry Commercial launched a property website to help increase tenant engagement and create a digital community that tenants could interact with every day.

The digital presence created for Water Ridge Office Park provides their tenants a great experience with the property from end-to-end, not just with the physical asset.

Here’s how they did it:

1. Accentuate key amenities

Apart from the description, photo and video gallery of the property, the Water Ridge website has dedicated sections that highlight key amenities and provide tenants with an interactive information hub they can come back to every day.

Some of the highlighted key on-site amenities include:

  • food truck service
  • fitness facilities
  • community events
  • outdoor picnic areas and walking trails
  • yoga and cross training classes
  • car wash
  • rewards program

2. Highlight property events

The property management team added an interactive events module that provides occupants of the office park with deeper community involvement.

The module includes a calendar of upcoming social events and also direct links to image galleries of past events, holiday activities, and special promotions.

By promoting building events and activities, the website helps foster social connections to help tenants engage with their building community and increase overall sense of connectivity and satisfaction.

3. Provide a virtual tenant portal

The property website also includes a dedicated area where tenants can login to access information about tenant procedures, restaurant menus, reward coupons, upcoming activities and other available offers.

This digital engagement platform can easily connect occupants to all the local amenities and streamline communication.

4. Quick access to property management info

Tenants at the Water Ridge Office park can directly access the maintenance requests portal and contact property managers through the property website.

By providing an easy and transparent line of communications and creating a direct link between occupants and property management, the team can provide a high quality customer service and build strong relationships and better tenant satisfaction.

Need more ideas to engage your tenants?

As per CBRE’s North American occupier survey  more than 80% of occupiers perceive amenities as integral to the employee experience and over 59% of landlords are investing in technology that will enhance the employee experience.

With a few simple tactics that can easily be implemented on your property website, you can help create a positive tenant experience. Here are 5 Ways to Improve Tenant Experience with SharpLaunch.

What is Sharplaunch?

What is SharpLaunch?

SharpLaunch is an all-in-one CRE marketing platform to help you streamline your marketing efforts and modernize your digital presence.

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