LoopNet is the largest commercial real estate property listing website on the Internet, providing instant access to millions of users performing millions of searches every month for commercial properties around the United States. As such, it is an important resource for any commercial real estate professional when listing their properties.
To get the most out of advertising listings on LoopNet, you should know the number of different options available, the current types of properties that are listed on the website, and how to list on LoopNet to increase your properties exposure to the audience of tenants and buyers who regularly search LoopNet for new opportunities.
Knowing how to list on LoopNet can be the difference between getting tenants and buyers for your property or getting no interest shown in your property. This guide will help you learn how to go about LoopNet advertising so that you can get your property off the market quickly and for a good price.
LoopNet is home to more than 500,000 listings throughout the united states, with commercial real estate search over a large geographic area. Because of this scope and the number of different properties on the website, there are many types of properties currently on LoopNet and that you can add from your own commercial real estate portfolio.
Currently, properties in LoopNet consist of the following listing types:
These properties may be either for sale or for lease and are listed in a range of different formats according to the location, property type, and the nature of the commercial real estate agent or firm representing the property.
Because LoopNet is such a large commercial real estate database, it already offers extensive exposure in the industry. Due to its acquisition by CoStar five years ago and the recent integration with the full CoStar database, however, you can now gain exposure on the industry’s top three commercial real estate marketplaces from within a single interface, including LoopNet, CityFeet, and Showcase. In addition, LoopNet offers exposure on 150+ online newspaper websites, including the Wall Street Journal.
In terms of raw traffic, the CoStar network of websites and channels generate more than 9 million searches from more than 5 million visitors each month. With $240 billion in property for sale and 5.1 billion square feet for lease, there is a massive database here that covers almost every part of the country regardless of property type being searched for. In addition to the built-in audience of buyers and tenants who have LoopNet accounts, 82% of all commercial real estate searches land on CoStar LoopNet websites, and over 80% of commercial real estate transactions in 2016 involved someone who is an active user on LoopNet.
Every day on LoopNet, there are more than 250,000 individuals listing new properties for sale or lease and 700,000 profile and property views. For those who engage with the LoopNet advertising platform, there are 250,000 email leads generated each month leveraging this database.
When listing on LoopNet, listings will be added to CoStar, a professional database utilized by 95% of the top 1000 brokerage firms. This highly influential audience leases and buys over $1.5 trillion of commercial real estate each year.
LoopNet’s listings have a major audience, with the majority of the top 1000 brokerage firms working with the CoStar database. Premium LoopNet listings offer a chance to improve branding, generate higher placement in search results and benefit from exclusive features that will help capture prospects’ attention and let them fall in love with your property.
The benefits of LoopNet Premium listings include:
There are four available premium packages that allow you to promote your listings to a wider audience. These include the following:
In addition to premium listings, exposure can be further increased by branded ads that target specific locations or audiences:
These features allow users to target audiences by zip code and property types, capturing tenant or buyer leads from local areas. LoopNet also has a quickly growing mobile audience accessing their network through apps that can be accessed with these ads as well.
To get the most from LoopNet advertising, LoopNet charges for premium searching and listing. If you have premium ads, every visitor will see that ad even if they are not premium-paid members. This means you’ll get maximum views for your listing.
If real estate brokers are premium searchers, they can see all ads, including the paid ones.
LoopNet advertising brings plenty of revenue to the company even though LoopNet doesn’t publish prices for ads. However, using yelp reviews, some users estimate that the cost of a three-month premium advertisement for a single property is about $200 to $300.
LoopNet’s paid service tier prices have been rising steadily. CoStar, the company that bought LoopNet, has been raising these prices to get LoopNet users to move to the CoStar Suite commercial real estate information service.
Similar to LoopNet, CoStar Suite doesn’t publish its prices. However, analysts have estimated that CoStar Suites’ average monthly rate is around $466 for new brokers.
LoopNet offers several other features and services to help support commercial real estate property listings on their platform, including website listings, information database resources in CoStar’s network, and team and company listing plans for efforts that involve multiple people listing for a brokerage.
To reach one of the largest database of US commercial property listings for sale or lease, LoopNet offers a robust suite of tools. It allows you to reach an audience on LoopNet, CityFeet.com, Showcase.com and in CoStar’s network, a network that captures more than 82% of all online commercial real estate searches. The service has several tiers available for premium advertising to this network, along with both individual and team-based plans designed to fit the specific needs of your commercial real estate company.
First you’ll need to obtain a LoopNet Login which requires opening an account and determining how you will use the website.
There’s a free trial period available, but when that expires you will have to pay a yearly fee. Most commercial real estate agents have premium access to listings on LoopNet.
SharpLaunch is an all-in-one CRE marketing platform to help you streamline your marketing efforts and modernize your digital presence.