What is LoopNet?

LoopNet Overview

LoopNet is a commercial real estate listing site dedicated to connecting tenants and buyers with properties for sale. LoopNet currently has more than 7 million registered members and 5 million unique monthly visitors, representing a large number of both tenants and buyers in commercial real estate.

Since its inception in 1995, the site has grown to become one of the most widely-used online resources for commercial real estate information.

In short, LoopNet helps you:

• Compare commercial real estate
• Find investment properties
• Find information about market trends
• Search properties for lease or sale
• Optimize your property and online presence (if you’re a real estate organization)

LoopNet Services
The website is designed to provide a range of services for its users, including the ability to search commercial properties for sale or lease, find investment properties, view commercial real estate comparables, and research market trends. Buyers can market commercial listings for sale and much more. In addition to these services, LoopNet delivers technology and information resources to commercial real estate organizations that help to manage their online presence and optimize their property marketing efforts.

Other Solutions
LoopNet offers LoopLink, an API designed to help real estate brokers integrate LoopNet listings into their own websites. They also provide BizBuySell and BizQuest, online marketplaces for businesses that are for sale, and they operate commercial real estate networks CityFeet.com and Showcase.com. Those who advertise on LoopNet can also access their email newsletter database through select advertising opportunities, and amplify their profiles and commercial real estate listings for greater searchability with the 700,000 daily profile views and 9 million monthly searches.

How Does LoopNet Work?

LoopNet has a very extensive database of properties for sale or lease. Nonetheless, the site has a very clean layout that makes it user-friendly.

You can search by keywords, neighborhoods/location, cities, counties, or zip codes. It’s also possible to search by price range, square footage, bedrooms, and bathrooms. From there, you can browse by category or view properties within certain categories such as offices, retail space, or industrial space.

All you need is to create your loopnet.com login and start searching for new opportunities or post properties.

The History of LoopNet

Founded in 1995 by Dennis DeAndre, LoopNet has been providing resources and listing services for commercial real estate buyers and tenants for more than 20 years. DeAndre worked with Steve Midgley, LoopNet’s engineer to build LoopNet into the Internet’s largest commercial real estate service in that time.

Who bought LoopNet?
LoopNet was acquired in April 2012 by CoStar Group Inc. for $860 million in cash and stock. As of October 2017, CoStar fully integrated their database with LoopNet, creating a new platform for users with a much greater number of resources. CoStar owns and operates a number of other websites for commercial real estate listings, amplifying the number of tools at your disposal with a LoopNet membership.

LoopNet Pricing

LoopNet does not publish any details of its pricing since it varies depending on a range of factors. So you won’t find a standard list of pricing for LoopNet anywhere. However, some estimates are available through the reviewers on Yelp.

Brokers usually pay to get their accounts featured on LoopNet for premium listing and searches. For example, premium searchers can get their property listed and advertised on LoopNet by paying $200 to $300.

These profiles and listings get premium exposure for three months, helping their ads reach ordinary users as well as premium paid members. Moreover, they get more visibility with prominent ad placement and additional lead generation capabilities.

Besides this, the premium searching brokers also have access to all paid and unpaid ads.

Other sources suggest that LoopNet’s pricing structure ranges from $70 monthly, for one listing, to as high as $3,300 per month. The premium listers who pay the highest can get 150 properties listed at a time. A fee of $169 is also levied on these premium listers every month.

However, LoopNet also has a payment option for users who want to avail of a one-time 24-hour premium search subscription that costs around $80.

Who Is LoopNet For?

LoopNet is designed for commercial real estate brokers, agents, buyers and tenants. These individuals all use the LoopNet online marketplace to search for available property listings that meet their specific commercial real estate criteria. LoopNet enables commercial real estate agents to list properties for sale or for lease by submitting detailed property listing information on behalf of their clients – property owners and landlords. Working to find buyers or tenants, they can use the full suite of LoopNet tools to reach a large audience of online prospects.

Current LoopNet Customers
Current LoopNet customers include virtually all of the top commercial real estate firms in the United States, including CB Richard Ellis, Century 21 Commercial, Coldwell Banker Commercial, Colliers International, The CORE Network, Cushman & Wakefield, First Industrial Realty Trust, Grubb & Ellis, Jones Lang LaSalle, Lee & Associates, Lincoln Property Company, Marcus & Millichap, NAI Global, ONCOR International, Prudential CRES, RE/MAX, Sperry Van Ness, Staubach Retail and TCN Worldwide.

Currently, it is estimated that 93% of the top 1000 brokerage firms use CoStar’s database, leasing and buying more than $1 trillion in commercial real estate each year. Additionally, a large number of independent and smaller brokers and commercial real estate agents work with LoopNet because of its scope and access to such a large audience.

LoopNet Listings

LoopNet listings cover almost all major commercial property categories including: office, industrial, retail, multifamily, land, and businesses for sale. Users can create free sale or lease listings after creating an account on LoopNet, with many additional features available for those who opt for a paid membership. Because LoopNet’s current business model involves selling memberships to its site, premium membership options confer a number of benefits that free members do not enjoy.

Advertising Options
Advertising options are available in four tiers, including Diamond, Platinum, Gold and Premium. Available additional benefits from these paid listings include higher search result placement, image carousels in search results, CoStar gateway ad placement, submarket banner on CoStar, reinforcement ads, branding in search results, and branding on listing profiles. Not all features are available at each tier, and there are several other paid options available on the site for enhancing or promoting a listing.

LoopNet Competitors

Despite being the largest commercial real estate listing website on the Internet, there are several LoopNet competitors that are not part of the CoStar Group. These websites include sites with specialized audiences, as well as some that are designed for the wider commercial real estate audience, and include:

• 42 Floors
• RealMassive
• Rofo
• Commercial Café
• Truss
• Brevitas
• Crexi
• Quantum Listing
• OffMarket
• com
• The Square Foot
• Catylist
• TotalCommercial
• Search Office Space
• The Broker List
• RealNex Marketplace
• CIMLS
• Spacelist
• Instant Offices

Whether a commercial real estate broker is looking for a site to list commercial office space or an all-in-one alternative to LoopNet and the suite of sites owned by CoStar, there are several competitors in the space.

Does LoopNet Have an API?

LoopNet does not have any open API readily available.

LoopNet Contact Information

As a large company that serves a huge audience of commercial real estate professionals, LoopNet has a number of contact methods available. You can reach LoopNet on their website directly here:

http://marketing.loopnet.com/contact-us/

Additionally, you can contact them via phone at (800) 601-8803, or via email at help@loopnet.com.

Client services are open between 8:30am-8pm EST, Monday – Friday at (888) 567-7442. If you have a question and are unsure who to contact, the client services line is a good place to start, or if it is not urgent you can submit the contact form on the link above.

LoopNet Login

Creating a new account on LoopNet is a short process that requires only your basic contact information and the name of your organization. Once you have created an account and confirmed your login via email, you can access your free account through the LoopNet login and start posting properties for sale or lease or searching for new opportunities.

Logging in to LoopNet is an easy process and there are several options for submitting your login information. Once logged in, you can immediately start creating new listings or searching properties already listed on the site.