In commercial real estate marketing, you want to maximize your returns without overextending budget and time investment.
That’s why it’s so important to have the right tools at your disposal when executing a marketing campaign.
We’ve gathered 56 commercial real estate marketing tools that every CRE marketing professional should have to help prepare, execute or analyze a marketing campaign.
From email marketing to graphic design and social media, these tools will help you to approach each commercial real estate marketing campaign with the right resources in place. And when those campaigns are done, you’ll have the tools needed to analyze results and make smart decisions and changes. Here’s a breakdown of the 60+ tools you should have for your CRE marketing efforts
Website Design tools
Wix is a web publishing platform which enables users to design, publish, maintain and host free websites without having to learn to design or code.
Weebly is a web-hosting service featuring a drag-and-drop website builder enabling users to publish, maintain and host websites.
Websitebuilder offers custom domain names, a drag and drop editor enabling users to publish, maintain and host websites.
Squarespace offers a fully-hosted environment for creating and maintaining a website. Squarespace’s do-it-yourself tools allow creative professionals, businesses, bloggers, and web developers to quickly and easily create and maintain professional, high-quality websites.
GoDaddy is the world’s largest domain name registrar and a web publishing platform which enables users to design, publish, maintain and host websites without having to learn to design or code.
Graphic Design Tools
Adobe Suite is a software suite of graphic design, video editing, and web development applications. It consists of Photoshop, Acrobat, Premiere Pro or After Effects, InDesign, and Illustrator.
Canva features a drag-and-drop feature and professional layouts to design presentations, social media graphics and more.
With Snappa you can create online graphics for social media, ads, blogs, and more without Photoshop or graphic designers.
Pablo by Buffer
Pablo is the image creating app created by Buffer. The simplest way to create beautiful images that fit every social network perfectly.
Infogram is a simple online tool to create infographics, reports, charts, dashboards, maps and social media visuals.
Easelly features a simple online tool to create infographics, with reporting, timeline, resume and process templates to choose from.
SEO Tools (Search Engine Optimization)
Google Search Console
Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
Moz Keyword Explorer
Moz Keyword Explorer is an online tool that helps you discover and prioritize the best keywords to target. Also features SEO audits and crawl tools, backlink research and rank tracking.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Ahrefs is a toolset for SEO and marketing running on Big Data. It includes site explorer and backlink checker, SEO reports, mentions tracker, social metrics, batch analysis and domain comparison.
Google PageSpeed Insights
Google PageSpeed Insights measures the performance of a page for mobile and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop user-agent.
Google Keyword Planner
Google Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app.
QuickSprout Website Analyzer
QuickSprout Website Analyzer scans your website looking for search engine optimizations aimed at growing your web traffic.
SimilarWeb is an online competitive intelligence tool that provides traffic and marketing insights for any website.The tool provides users with a quick overview of a site’s reach, ranking and user engagement.
SEO Site Checkup
SEO Site Checkup offers free on-page search engine optimization tools to instantly check your on-page SEO. They also provide tips on what you can do to improve the user experience.
Keyword Tool is a great alternative to Google Keyword Planner and other keyword research tools. It generates up to 750+ long-tail keyword suggestions for every search term.
Social Media Tools
Hootsuite is a social media management platform that allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and other platforms from one place.
Buffer is mainly a social posting scheduler for Facebook, Twitter, LinkedIn, Google+, App.net and Pinterest. It gives you total control over your posting schedule without having to schedule every single post separately.
Sprout Social is a collaborative social media management software that provides engagement, publishing, analytics and team collaboration tools.
SocialOomph has a range of more advanced features in addition to its core features to automate a range of social media management tasks across various platforms. SocialOomph can manage all Twitter, Facebook, LinkedIn, Plurk and App.net activity, as well as all your blogging activity.
Buzzsumo is powerful online tool that allows any user to discover outreach opportunities and engaging content on any website.
Followerwonk is a Twitter analytics tool by Moz that allows users to gather and analyze information on Twitter users, determine trends in the mentioned social networking tool, and expand their reach to widen their audience, increase their follower base, and forward their business goals.
AgoraPulse is an social community and moderation tool that helps business manage all their social network profiles. The platform is built to enable businesses implement total management of their accounts in top social networking sites: Facebook, Twitter, Instagram, LinkedIn, and Google Plus.
Mention is a social media and web monitoring tool that provides real-time alerts for a company’s keyword and allows users to monitor millions of sources in real time and in 42 languages.
Google Alerts is a Google service for content change detection and a notification service to keep track of trends, interesting topics, or anything really new that appears on the web
MailChimp is a marketing automation platform that allows users to create, send, and analyze email and ad campaigns.
Constant Contact’s Email Marketing tool makes it easy to create professional email campaigns with no technical skills required.
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
SendGrid is an email marketing platform delivering transactional and marketing emails through the world’s largest cloud-based email delivery platform.
Getresponse is an email marketing tool with features including marketing automation, landing pages, image editor, responsive design, forms, webinars.
Yesware provides email tracking in real-time feedback on when prospects open their emails, customizable templates and CRM integration to Gmail and Outlook users.
Autopilot is a visual marketing software for automating the customer journey. Autopilot also offers capabilities such as viewing user activities in real-time and monitoring campaign return on investment (ROI) with reporting features.
SalesLoft is a sales engagement software that helps users set and execute on a cadence of phone, email, and social communications to convert more target accounts into customer accounts.
Reply automates one-to-many communication, enabling scaling your outreach capability, while keeping it 100% personal.
Anymail finder searches billions of web pages and performs direct server validation to find an email based on a name search.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It’s the most widely used web analytics service.
Campaign URL Builder
The Campaign URL Builder (UTM builder) allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant.
SimilarWeb is an online competitive intelligence tool that provides traffic and marketing insights for any website. Users can search for data by entering a specific website URL or by running a category search by industry or country, where the top 50 websites are displayed.
Team Collaboration Tools
Slack is a cloud-based set of team collaboration tools and services, including instant messaging and file sharing.
Basecamp is one of the most popular online project management and collaboration tools.
Trello is an online project management application for any kind of project organized in a visual card overview.
Redbooth is easy-to-use online project management software for high-performing teams.
Asana is a cloud based project management and productivity tool that helps teams organize and manage all of their work, from small projects to strategic initiatives.
Go To Meeting
GoToMeeting is an online video conferencing software that allows users to schedule meetings and share screens. It’s one of the most popular video tools with millions of users.
WebEx provides personalized video meeting rooms where users can to host and join meetings. People can use WebEx for team collaboration, webinars, training and customer support.
Photo Stock Tools
Adobe Stock is a photo stock service built into Adobe desktop apps, such as Photoshop CC, Illustrator CC, and InDesign CC, that enables users to search, browse, and add images to their Creative Cloud Libraries, and get instant access to your assets across desktop and mobile devices
iStock by Getty Images is one of the world’s leading stock content marketplaces, offering millions of hand-picked premium images.
Shutterstock is a leading global provider of high-quality licensed images, videos, and music.
Pexels is a database of license free high quality stock photos.