What comprises an effective CRE marketing stack?

Your marketing stack is a collection of commercial real estate marketing tools that help you optimize the marketing processes throughout the property lifecycle. We decided to analyze what tools high-performance CRE teams are using, day-to-day, to gain a competitive advantage.

Here’s a list of the 10 best commercial real estate marketing tools to make your team more successful.

1. SharpLaunch

Get an all-in-one marketing command center that can help you get the most out of your property marketing efforts. With SharpLaunch, you can modernize your online presence and streamline your digital marketing activities to be more efficient.

sharplaunch-software

Best Features:

What People Say:

“SharpLaunch has incorporated all of the marketing tools and functionality into a clean, one-stop-shop platform that is user-friendly for both investors and brokers. Their robust client reporting tools have been a game changer for our team and made things so much simpler.”

– Ryan Duffie (Senior Associate), Cushman & Wakefield

2. Matterport

Matterport offers an impressive 3D platform allows commercial real estate teams to capture the essence of an in-person tour and augmenting it with key information about individual components of the space.

matterport-real-estate-3D

Best Features:

  • Photorealistic and fully interactive 3D floor plan perspectives
  • Use Notes to collaborate efficiently with commenting
  • Guided Tours offer the ability to create high-quality tours of your 3D model
  • Protect the privacy of people by blurring faces or personal information

What People Say:

“Matterport enables us to bring dynamic 3D spaces to our clients so they come away with a good feel of how it maps to their needs. By experiencing it from different perspectives, clients really get a better understanding of the scope and flow of the property than when they see it firsthand. It’s helped move deals forward and also saves us time by eliminating options that clearly aren’t a match.”

– Chris Irwin, Colliers 

3. ActiveCampaign

ActiveCampaign is a full-feature marketing automation platform that combines email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

active-campaign-marketing-automation

Best Features:

  • Automate lead nurture, lead scoring, and any other part of the customer lifecycle
  • Live chat and automated chatbot workflows to connect with your customers across channels
  • Personalize web pages with custom content for each visitor
  • SMS marketing automation

What People Say:

“We’re trending up about 50% year-over-year in the business that we’re doing, and ActiveCampaign is a huge part of that. It’s the way we communicate with people.”

–  Jon Carissimo (Director), Tampa School of Real Estate

4. Apto

Apto is a CRM and deal management software that helps commercial real estate brokers manage contacts, properties, listings, and deals. It offers a full suite of solutions for prospecting, marketing and deal management.

apto-crm-real-estate

Best Features:

  • Contact management allows you to access and update key data points from any device
  • Manage all of your deals from one simple dashboard
  • Prospecting tools so you can contact the right people at the right time
  • Property data including national tax, deed, and mortgage data that stays up to date

What People Say:

“With automating our tasks, it went from being four hours of a day to thirty minutes of a day. We’re able to spend that time getting more deals, growing as a team, and doing more transactions.”

– Jules Hochman (Principal), Pinnacle Real Estate Advisors

5. Call Rail

CallRail is a call tracking software that uses a unique phone number that forwards calls to your main phone number. The software gives customers visibility into which advertising efforts, content posts, email campaigns, and keywords are performing best.

callrail-software-dashboard

Best Features:

  • Call tracking to match calls and texts to marketing campaigns
  • Automate call transcriptions with AI-powered analysis
  • Manage all calls, leads and messages from one dashboard
  • Mobile app with instant notifications sent to your home screen

What People Say:

“I think the most critical piece of CallRail here is it enables us to understand exactly how well we’re doing and communicate that back to our end clients.”

– Conrad Saam (Founder), Mockingbird

6. VTS

VTS is a full-feature leasing, asset management and marketing platform for landlord, agency brokers and tenant reps. The software enables office, retail, and industrial landlords and brokers to transform their leasing process and convert leads to leases more efficiently.

vts-software

Best Features:

  • Get 360-degree insights into all portfolio activity
  • Showcase listings online with VTS Market
  • View verified real-time data on tenant demand with VTS Data
  • Enable a better tenant experience with VTS Rise

What People Say:

“Using VTS has helped us increase our deal velocity and our responsiveness.It has allowed senior and junior level staff to sign off on deals in a much quicker and concise fashion.”

– John Dalton (VP Acquisitions and Investments), MRP Realty

7. Property Capsule

Retail marketing software that creates interactive websites, site plans, maps and flyers published with the most recent property information and accessible on any platform, from any device (web, mobile phone, iPad app).

propertycapsule-retail-map

Best Features:

  • Create interactive maps for your property
  • Personalized retail site plans
  • Create interactive tour books
  • Auto-generated flyer creation

What People Say:

“Going full stack on their platform was a complete game changer. Our business is now faster, better, and more efficient.”

8. Flipping Book

FlippingBook is a publishing platform that converts PDFs into lifelike online flipbooks you can share and track. It includes embedded videos, images, outbound links.

flippingbook-publisher

Best Features:

  • Directly embed PDFs into a website
  • Enrich content with video, images and animated gifs
  • Set privacy permissions with a secured login to protect content
  • Track engagement and receive real-time open notifications

What People Say:

“Being in control of creating something for our business makes FlippingBook the easiest and the cheapest option. Adding videos and links to the publication and embedding it to our website is also great.”

– Karen Ferguson (Marketing Manager), Ray White Canberra

9. Reonomy

Reonomy is a data platform that provides CRE market insights, empowering top brokerages, financial institutions, and commercial services providers with actionable data and solutions.

reonomy-data-dashboard

Best Features:

  • Access sales and debt data to better understand property history and gauge opportunities
  • Integrate Reonomy’s API with internal systems
  • Create new records and update existing with ownership portfolio data

What People Say:

“We were never completely satisfied with any other platforms. It seemed like each resource had its good data points, but also its challenges. Reonomy is a wonderful marriage of all of those systems.”

– Allen Buchanan (Principal), Lee & Associates

10. RCM

Real Capital Markets is the global marketplace for buying & selling commercial real estate.  Solutions include integrated property marketing, transaction management, and business intelligence tools to unify work flows.

rcm-real-estate

Best Features:

  • Buyer database of 72,000 principals
  • Professional property website templates
  • Email marketing tool
  • Virtual deal room with real-time analytics and reporting

What People Say:

“In this heated capital environment, it’s only prudent to employ RCM’s resources, especially since every buyer group is currently in play. I call it my ‘sleep at night’ marketing program, and it’s what I would use to sell my own property. I’ve employed RCM successfully over the last couple of years and highly recommend it.

– Kevin Shannon (President, West Coast Capital Markets), Newmark Knight Frank