11 Best Commercial Real Estate Marketing Tools

What comprises an effective commercial real estate marketing stack?

Your marketing stack is a collection of commercial real estate marketing tools that help you optimize the marketing processes throughout the property lifecycle. We decided to analyze what tools high-performance CRE teams are using, day-to-day, to gain a competitive advantage.

Here’s a list of the 11 best commercial real estate marketing tools that you can try out.

1. SharpLaunch

Get an all-in-one marketing command center that can help you get the most out of your property marketing efforts. With SharpLaunch, you can modernize your online presence and streamline your digital marketing activities to be more efficient.

Best Features:

• Mobile-friendly interactive property websites to help expand online visibility
• Automatically display properties on your own company website with a property search engine
• Professional, high-impact email marketing campaigns
• Comprehensive reports and data about property marketing performance
• Modern and user friendly commercial real estate website design

2. Matterport

Matterport offers an impressive 3D platform allows commercial real estate teams to capture the essence of an in-person tour and augmenting it with key information about individual components of the space.

Best Features:

• Photorealistic and fully interactive 3D floor plan perspectives
• Use Notes to collaborate efficiently with commenting
• Guided Tours offer the ability to create high-quality tours of your 3D model
• Protect the privacy of people by blurring faces or personal information

3. ActiveCampaign

ActiveCampaign is a full-feature marketing automation platform that combines email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

Best Features:

• Automate lead nurture, lead scoring, and any other part of the customer lifecycle
• Live chat and automated chatbot workflows to connect with your customers across channels
• Personalize web pages with custom content for each visitor
• SMS marketing automation

4. Apto

Apto is a CRM and deal management software that helps commercial real estate brokers manage contacts, properties, listings, and deals. It offers a full suite of solutions for prospecting, marketing and deal management.

Best Features:

• Contact management allows you to access and update key data points from any device
• Manage all of your deals from one simple dashboard
• Prospecting tools so you can contact the right people at the right time
• Property data including national tax, deed, and mortgage data that stays up to date

5. Call Rail

CallRail is a call tracking software that uses a unique phone number that forwards calls to your main phone number. The software gives customers visibility into which advertising efforts, content posts, email campaigns, and keywords are performing best.

Best Features:

• Call tracking to match calls and texts to marketing campaigns
• Automate call transcriptions with AI-powered analysis
• Manage all calls, leads and messages from one dashboard
• Mobile app with instant notifications sent to your home screen

6. VTS

VTS is a full-feature leasing, asset management and marketing platform for landlord, agency brokers and tenant reps. The software enables office, retail, and industrial landlords and brokers to transform their leasing process and convert leads to leases more efficiently.

Best Features:

• Get 360-degree insights into all portfolio activity
• Showcase listings online with VTS Market
• View verified real-time data on tenant demand with VTS Data
• Enable a better tenant experience with VTS Rise

7. Property Capsule

Property Capsule is a retail marketing software that creates interactive websites, site plans, maps and flyers published with the most recent property information and accessible on any platform, from any device (web, mobile phone, iPad app).

Best Features:

• Create interactive maps for your property
• Personalized retail site plans
• Create interactive tour books
• Auto-generated flyer creation

8. Flipping Book

FlippingBook is a publishing platform that converts PDFs into lifelike online flipbooks you can share and track. It includes embedded videos, images, outbound links.

Best Features:

• Directly embed PDFs into a website
• Enrich content with video, images and animated gifs
• Set privacy permissions with a secured login to protect content
• Track engagement and receive real-time open notifications

9. Reonomy

Reonomy is a data platform that provides CRE market insights, empowering top brokerages, financial institutions, and commercial services providers with actionable data and solutions.

Best Features:

• Access sales and debt data to better understand property history and gauge opportunities
• Integrate Reonomy’s API with internal systems
• Create new records and update existing with ownership portfolio data

10. Canva

Canva is an online graphic design tool that makes it easy to create professional looking designs for flyers, emails, presentations, social media posts and more.

Best Features:

• Drag and drop editor for easy customizations
• Over 250,000 design templates and more added each week
• 1+ Million free graphics and stock photos
• Invite others to design and work on projects

11. RCM

Real Capital Markets is the global marketplace for buying & selling commercial real estate.  Solutions include integrated property marketing, transaction management, and business intelligence tools to unify work flows.

Best Features:

• Buyer database of 72,000 principals
• Professional property website templates
• Email marketing tool
• Virtual deal room with real-time analytics and reporting