Marketing Best Practices
Twitter is one of the key social media platforms commercial real estate companies can leverage to create awareness, help build relationships, and stay top of mind with prospects and clients.
With its quick-to-digest format (limited to 280 characters), there are many ways to increase visibility and create an online following for your CRE brand if you have the right strategy in place.
Don’t know what to tweet about?
We already created the guide on how to set up your social media marketing strategy on Twitter and in this article we provide a list of tried-and-tested things you can tweet when you’re stuck on ideas.
Here are the top 20 ideas to tweet about your CRE business:
Reinforce your company’s unique selling points and highlight awards or special achievements. This will help establish a level of trust and credibility for your company and your service.
JLL’s Canada division is out to become the top commercial real estate services company in the nation, tapping tech to propel growth. https://t.co/Rppi6ZL7VF #JLL #Canada #Tech #CRE #Blockchain #Leasing pic.twitter.com/XE1fkYKytA
— JLL Canada (@JLLCanada) July 5, 2018
Post new opportunities to let your followers know about any property listings you’ve put on the market. It’s an easy way to keep your contacts informed and show that you are active.
Another #Monday, another SharpLaunch site. Introducing Watline Corporate Centre in #Mississauga. We have several brand new show suites available in the coming months and a big common area re-fresh in the works…https://t.co/qLi7dZ04nx https://t.co/H3OgNszpQV
— Anthony Paes-Braga (@apaesbraga) June 11, 2018
Mention recent sales to keep prospects and clients informed about progress and wins. Consider highlighting how much the property sold for, who was involved and key property info.
HFF announces sale, financing and equity placement for Tampa hotel https://t.co/tgp8FfI0qJ#HFFdealsdone #CRE #HolidayInnExpress #Hospitality #CapitalMarkets #CommercialRealEstate pic.twitter.com/83K69Ty7Mh
— HFF (@hff) September 11, 2018
Post about your recent acquisitions and keep your contacts informed about new holdings in your portfolio.
We recently acquired Gateway II, a 68,290 sf class A office building in #Bellevue, a dynamic sub-market of #Seattle. Constructed in 1989 and completely renovated in 2016/2017, the property is 96% leased. https://t.co/NbsTcWWvKj Thanks to – @KidderMathews @NewmarkRC #cre pic.twitter.com/cVr28EQC0k
— Nicola Crosby (@NicolaCrosbyRE) March 28, 2018
Tweet about new construction projects and tag your partners to keep your community informed about the progress. Also add hashtags with the property’s location to gain more exposure in the local market.
Hines & #CousinsProperties broke ground on their joint-venture development, #10000Avalon, a 251,000 SF tower in #Alpharetta. In addition to Class A office space, the #Avalon development will encompass approximately 570,000 SF of retail, 800 residential units & a hotel. #Hines pic.twitter.com/58xEdY17iD
— Hines (@Hines) August 31, 2018
Share mentions of your property in other publications.
Our @MChristensenVT states in @NREBusiness, “Designed as a flex building, 645 Summer Street is now being converted to a full lab-ready building. With over 50% of the building’s space committed prior to delivery, the market has responded favorably” https://t.co/C15MApSdRV #CRE pic.twitter.com/TH2JbmZ4z2
— CBRE/New England (@cbreNewEngland) October 30, 2018
Share market reports, summarize market trends, and providing context for important data/statistics to help establish you as an expert in your market.
Despite a slow Q1, the Manhattan #office market’s Q2 finished strong with more than 10M SF of leasing during the quarter according to #TWNewYork‘s 2Q18 report. https://t.co/UV1xokXJfo #CRE #realestate pic.twitter.com/0ECMkr6vzK
— Transwestern (@Transwestern) August 3, 2018
Similar to sharing market reports, posting industry news also positions you as someone who is up-to-date with happenings in the industry.
— CBRE/New England (@cbreNewEngland) September 12, 2018
Every blog post you publish should be distributed on Twitter and should be a big part of your promotion strategy to hep increase awareness and drive visits to your blog.
— Blueprint (@BlueprintCBRE) July 31, 2018
Let your followers know about the tradeshows, conferences and industry events you will be attending. This gives your contacts a chance to connect in person.
— NAR Commercial (@commsource) May 22, 2018
Establish yourself as an expert in your local market or engage with your local network by tweeting about market-specific news or trends from your local trade area.
— MMG Equity Partners (@MMGEquity) July 26, 2018
Sharing your insight or articles on trending topics that affect your industry shows you’re aware and informed about what’s going on in the industry.
Discover the technological changes in retail that have a strong impact on the future of the retail market. Click here to watch more: https://t.co/Ca938k2xR2 #WednesdayWisdom #CommercialRealEstate #RealEstate #Retail #Technology #AugmentedReality pic.twitter.com/LMhAtaAsdT
— American Investment Properties (@AI_Properties) September 12, 2018
Using a hashtag with current Twitter trends is a great way to join in on popular conversations, reach a wider audience and increase engagement with your brand.
— Newmark Knight Frank (@Newmarkkf) May 21, 2018
Welcome new hires or give a shout out to your team members to engage with them on Twitter to give your brand more exposure.
We are excited to announce that Michael Corso has joined the firm as Managing Director to lead our Industrial Asset Services teams in the Mid-Atlantic! https://t.co/X6FVgR0FfV #welcometoCW @CushWakeBaltMD #industrial #CRE @CushWakeUS pic.twitter.com/pYoAPmMjgt
— Cushman & Wakefield (@CushWakeINDSTRL) July 27, 2018
Share job postings to reach a wider network of potential candidates and also show your company is growing.
Due to firm-wide growth, we have a variety of open positions:
• Property Manager
• Property Assistant
• Property Accountant
• Administrative Coordinator
• Financial Analyst
Candidates can email resumes to firstname.lastname@example.org with the position in the subject line. pic.twitter.com/4ZFQJ8V6St
— NAI Hiffman (@NAIHiffman) March 12, 2018
Share news and updates from vertical industries that form a part of your expertise (like business, marketing, sales, etc.), to show you’ve got your finger on the pulse of the new developments that help support your business.
#GenZ holds a collective $44 billion in purchasing power. Learn how #influencer #marketing and other tips can attract young consumers and drive your #retail strategy @Forbes #CRE https://t.co/qJEKnnfqwF pic.twitter.com/ZuLm1mKB7u
— Bayer Properties (@BayerProperties) August 31, 2018
Sharing other user’s tweets helps you build connections with them and show appreciation of the content they’re sharing. This can provide valuable pay back in the future.
Questions are a good way to communicate directly with your followers and increase engagement by receiving direct feedback.
Business done better…from a bean bag chair! What’s your favorite place to break from the traditional office space? pic.twitter.com/a4Jzfv9mbS
— Foundry Commercial (@FoundryCRE) August 21, 2018
Take the opportunity to show your company culture and creativity by tweeting about major holidays or seasons.
Nerds really do have more fun. 3 Properties. pic.twitter.com/g9YXHWOC4d
— 3 Properties (@3_properties) August 31, 2018
Tag your customers or partners and share their positive feedback about your business.
— Avison Young (@AvisonYoung) November 27, 2017
Find a quote that represents the values of your company or your current mood.
— Atlantic Commercial Group (@Atlantic_CG) June 11, 2018
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