Until now CRE professionals could rely on ListingLab to build, manage, and control their own property websites with their easy to use management interface.
With the service shutting down in early 2022, CRE teams will have to look to alternatives to continue benefiting from streamlined property marketing and deal management.
There are a few alternatives to ListingLab available, some of which offer much more control over how listings look and behave.
Let’s take a look at the current benefits ListingLab provides to CRE teams and which tools could serve as an equivalent or better alternative.
ListingLab offers a self-service custom website builder that includes individual URL addresses for listings, secure portals for document sharing, and reporting.
Each listing page had its own custom URL (hosted in listinglab.com) including relevant property information and visuals, along with a secure portal offering a private area to create, manage, and process confidentiality agreements and deal documentation.
To build a property site, users can choose a template and customize it with their copy, images, and photography.
ListingLab also provides a listing inventory plugin to display all your property listings in a map or list view.
There are a few available filters by location, property type and unit numbers.
Each listing links out to the individual listing page.
Alternatives to ListingLab
Today, there are several other options available in the market for brokers and owners looking for modern looking websites and a streamlined deal management process.
1. Custom developed solution
With a customized developed listing and deal management solution, the sky is the limit.
A web design agency that specializes in commercial real estate sites can create custom property websites and listing engine for a set fee that can range substantially depending on the requirements.
Another option is to hire in-house web developers and designers on a contract or permanent basis. This can grant more flexibility, control, and speed over all digital endeavors. However, this route represents a longer-term investment, so must be carefully planned with the rest of the digital marketing strategy, particularly as it can be much more costly and time consuming.
The biggest downsides of a custom solution to consider:
❌ Takes months to develop
Building custom solutions is a time-consuming process. You could be looking several quarters into the future before you even have a beta product to use. If you’re in need of something sooner rather than later, this isn’t ideal.
❌ Costly implementation fees
Outsourcing software development to a web agency may mean you get a custom product, but it’s also an expensive endeavour.
❌ Manual maintenance
Every website and app needs maintenance. A custom solution means you need to pay someone to maintain that software on a regular basis.
2. All-in-one marketing software
One of the available solutions in the market is SharpLaunch, an all-in-one marketing software, that includes an-easy-to-use website builder and secure document sharing system used by hundreds of CRE firms including CBRE, Cushman & Wakefield, JLL and Marcus & Millichap.
Teams use the content management system to quickly create and publish beautifully designed property websites that include modern interactive modules to engage potential investors and clients and track their activity on the page.
Other benefits included with SharpLaunch:
✅ Property listings hosted on custom website domain
✅ Fast setup
✅ Automated data migration
✅ World class client support
✅ Advanced search features, sorting and filters
✅ Improved SEO
✅ User activity tracking
✅ Analytics and branded reports
✅ Integrations with other systems/tools
✅ Syndication to 3rd party CRE listings sites
Examples of SharpLaunch property websites
Examples of SharpLaunch property listing engine
Example: map based display
Example: grid display
Examples of SharpLaunch deal room
If you’re interested in learning more about how you can display your listings on your website, get in touch!