Marketing Best Practices
While general business news and social media offer a wealth of resources and opportunities to connect with commercial real estate professionals, commercial real estate trade journals and magazines are still one of the most effective ways to stay on top of market trends and engage with a very specific audience.
Whether through advertising or by written submissions in commercial real estate magazines, these publications offer a prime opportunity to build brand awareness and communicate with prospects for your business.
To help you get started, we’ve collected a list of top commercial real estate publications to help you find the right fit for your commercial real estate advertising budget.
BOMA International is a primary source of information on office building development, leasing, building operating costs, sustainability, local and national building codes, legislation, occupancy statistics and technological developments.
BOMA publishes its BOMA Magazine, the number one source for the latest news and information on legislative, regulatory and codes activities, statistical trends and forecasts and emerging technologies impacting commercial real estate.
BOMA Magazine advertising
BOMA E-Newsletter advertising
Boma.org Website advertising
More information in the BOMA Media Planner.
CCIM Institute is a commercial real estate professional organization providing opportunities through its education program, led by established practitioners. CCIM Institute members are eligible to earn the CCIM designation, the industry’s most prestigious certification.
CCIM publishes CIRE (Commercial Investment Real Estate) Magazine a bi-monthly publication mailed to all U.S. and Canadian subscribers and is also available digitally.
CIRE Magazine Advertising
CCIM.com Website Advertising
CCIM E-Newsletter Advertising
More information in the CCIM Media Planner.
NAIOP, the Commercial Real Estate Development Association, is an organization for developers, owners and related professionals in office, industrial and mixed-use real estate. NAIOP provides industry networking and education, and advocates for effective legislation on behalf of their members.
NAIOP Publishes the NAIOP Development magazine that serves as a valuable and trusted source on the latest industry information and happenings for commercial real estate professionals. Published quarterly, each issue features articles covering the latest trends and news, quick-read columns, industry leader outlooks and special focus sections contributed by some of commercial real estate’s most recognized experts.
Development Magazine Advertising
NAIOP Website Advertising
Commercial Property Executive delivers critical market research and data analysis, incorporating industry and economic/demographic data for a more well-rounded insight into current market performance to an audience of more than 30,000 senior-level decision makers, representing the 5,000 organizations with the greatest buying power in commercial real estate.
Print Editions (Guide to 2017 & Mid-Year Special Edition) Advertising
Digital Magazine Advertising
CP Executive Website advertising
More information in the CP Executive Media Kit.
MHN provides current and complete news, information and analysis to over 49,000 senior-level decision makers, representing organizations with the greatest buying power in multi-housing real estate.
Print Editions (Guide to 2018 & Mid-Year Special Edition) Advertising
Digital Magazine Advertising
More information in the MHN Media Kit.
Urban Land Institute provides leadership in the responsible use of land and in creating and sustaining thriving communities worldwide.
ULI publishes Urban Land Magazine, a bimonthly publication that reaches over 39,000 ULI members – development professionals worldwide. Members include developers, building owners, lenders and capital providers, architects, planners, brokers, attorneys, other service professionals, nonprofit officials, academics, and public officials.
Urban Land Magazine Advertising
Urban Land Magazine Online
Urban Land’s Weekly E-Newsletter
More information in the Urban Land Media Planner.
NREI provides a comprehensive overview of the industry to its readers from a cross-section of disciplines—brokerage, construction, development, finance, investment, property management, corporate real estate and real estate services.
NREI publishes the National Real Estate Investor Magazine covering commercial real estate’s every sector and of the forces shaping the market today.
Print Magazine Advertising
NREI E-Newsletter Advertising
ICSC serves the global retail real estate industry and they provide their 70,000+ member network in over 100 countries with invaluable resources, connections and industry insights and actively work together to shape public policy.
ICSC publishes Shopping Center Magazine, the retail industry’s most valuable resource.
ICSC Shopping Center Magazine
NAREIT, the National Association of Real Estate Investment Trusts, is the worldwide representative voice for REITs and publicly traded real estate companies with an interest in U.S. real estate and capital markets. NAREIT’s members are REITs and other businesses throughout the world that own, operate, and finance income-producing real estate, as well as those firms and individuals who advise, study, and service those businesses.
NAREIT publishes REIT (Real Estate Investment Today) geared toward investment in REITS and publicly traded real estate companies.
REIT Magazine Advertising
NewsBrief is NAREIT’s primary communications platform to members. NewsBrief is delivered weekly to NAREIT members providing the latest information related to investor outreach, policy and legislative matters, upcoming events, and important research and economic data. NewsBrief is a must-read for REIT executives and their management teams.
More information in the REIT Media Kit.
Established in 1946, Real Estate Forum is the industry benchmark and longest running commercial real estate publication. This landmark print publication—also available in digital form—offers research, trends and actionable intelligence to help professionals navigate the complex and dynamic world of commercial real estate.
Real Estate Forum Magazine Advertising
More information in the Real Estate Forum Media Kit.
Real Estate Issues is The Counselors of Real Estate’s acclaimed international real estate professional journal.
The interdisciplinary composition and stature of CRE membership is unique, and as a result, the journal affords a singular opportunity to serve as a forum in which innovative ideas, techniques, and information about solving problems and capturing opportunities can be presented and examined from an interdisciplinary and international perspective including comparisons of the similarities and differences between viewpoints and techniques employed around the globe.
Real Estate Issues is open access and digitally publishes individual articles several times each month, allowing the publication to remain timely for a wide audience. Subscription is free at cre.org/subscribe.
More information on Real Estate Issues.
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