Success Story
Feil Launches 26 Million SF Portfolio on SharpLaunch and Transforms Their Marketing and Leasing
Location
New York, NY
Company Type
Office, industrial, retail, mixed-use and medical
The Feil Organization is a New York-based real estate investment, development, and management firm.
The Problem
The Feil Organization, a family-owned real estate investment, development, and management firm with over 26 million square feet of retail, commercial, and industrial properties, faced several challenges in their property marketing strategy:
They needed to elevate their brand image and establish credibility within their community. However, showcasing their extensive portfolio and available properties proved to be an overwhelming challenge, significantly hampering leasing volume and lease activity. Additionally, their weak online presence made it difficult for potential tenants to discover their properties through search engines, further limiting their reach and impact.
The Solution
SharpLaunch’s comprehensive, all-in-one solution — which includes email marketing, property websites, and more — significantly streamlined The Feil Organization’s operations, enhancing the efficiency and effectiveness of their property marketing efforts. This level of integration allowed them to showcase their extensive portfolio seamlessly and boost leasing activity.
Beyond the technology, The Feil Organization also benefited from SharpLaunch’s exceptional service and expertise, ensuring a smooth transition and ongoing support to achieve long-term success.
SharpLaunch's all-in-one platform simplified our workflows, saving time and allowing us to focus more on delivering exceptional service to our clients.
Andrew Ratner
, Chief Operating Officer and President
The Result
Enhanced Brand Visibility and Credibility
SharpLaunch’s integration allowed The Feil Organization to showcase their entire 26M portfolio of 120+ assets with a polished, professional online presence. This elevated their brand image and strengthened credibility within the community, fostering trust among potential tenants and stakeholders.
Increased Operational Efficiency
SharpLaunch’s all-in-one platform streamlined The Feil Organization’s workflows, automating key tasks like email marketing creation and property listing updates. This efficiency freed up valuable time, enabling the team to focus on delivering exceptional service and driving leasing activity.
Improved Tenant Engagement
With SharpLaunch’s powerful property search capabilities, potential tenants can now effortlessly find properties that meet their needs. This ease of navigation has enhanced user experience, reducing friction in the leasing process and increasing tenant inquiries.
