Success Story
Cushman & Wakefield Industrial Secures More Deals, Faster, with SharpLaunch
Location
Melville, NY
Company Type
Full-service brokerage
Cushman and Wakefield is a full-service global commercial real estate company with over a century of experience and offices worldwide.
The Problem
Cushman & Wakefield Industrial needed a way to support their revenue goals while managing a growing volume of listings and maintaining a competitive edge. There was a need for more efficient lead management, faster time to market, and higher-quality marketing outputs to better position themselves for new business opportunities.
The Solution
Cushman & Wakefield Industrial adopted SharpLaunch to transform their property marketing efforts. The platform provided:
- Powerful lead management tools to help the team target qualified leads more effectively.
- A cloning feature and template system that dramatically reduced time spent building listings.
- Modern, visually appealing listing pages that elevated the presentation of properties.
- Tools like QR code generation and social media integration, enhancing their outreach and engagement.
The ability to create a template and use the clone feature means you can be doing it in an hour or less, instead of days. It’s about the convenience when dealing with added volume. Having people calling straight from the site and marketing materials is where the success comes from.
David Frattaroli
, Associate, Industrial Real Estate at Cushman & Wakefield
The Result
SharpLaunch made a measurable impact across key areas:
80% close rate
With improved presentation tools, Cushman & Wakefield Industrial was able to win more agency partnerships and pitch more effectively—successfully selling 4 out of 5 properties post-implementation.
2x faster marketing operations
The team experienced a 50–100% time savings in creating listings, particularly thanks to the cloning feature. “The ability to create a template and use the clone feature means you can be doing it in an hour or less, instead of days.” – David Frattaroli
25% time savings
By focusing only on qualified leads, C&W saved approximately 25% of their time—a significant boost to productivity and conversion.
70+ more views per week
The listing pages were praised by clients, and the marketing team used QR codes and social sharing tools to increase traffic and engagement by 70+ views per week.
