Success Story
GREA Achieves 8X Surge in Leads with SharpLaunch
Location
National
Company Type
Office, Industrial, Retail, Multifamily
Global Real Estate Advisors (GREA) is a commercial real estate and brokerage company providing advisory services to private capital and institutional investors throughout the United States.
The Problem
GREA, a rapidly growing real estate conglomerate, faced mounting challenges as they unified multiple offices under one brand. While this expansion brought new opportunities, it also exposed inefficiencies in their property marketing processes. Coordinating efforts across offices became increasingly time-consuming and cumbersome. These manual processes led to inconsistent listing quality, draining time and resources.
As GREA’s workload increased, the need for a streamlined, unified approach became urgent. They needed a solution to efficiently display all properties in one place, maintain consistent branding, and foster collaboration among brokers — all while attracting national attention and generating more leads.
The Solution
GREA turned to SharpLaunch to simplify deal management and marketing. Ken Fraser noted,
“Uploading listings became quick and straightforward. We can build entire websites faster than uploading a single listing on platforms like CoStar or Crexi. Features like interactive maps and amenities saved GREA 50% of the time needed to get properties to market.”
SharpLaunch also enabled GREA to present detailed, visually appealing listings consistently across all offices, enhancing their brand image and market reach. Unlike basic listings on CoStar or Crexi, SharpLaunch’s comprehensive property information attracted more serious prospects, significantly improving lead quality and increasing the likelihood of successful transactions.
With SharpLaunch, we are seeing a much higher volume of traffic and up to 8X more leads compared to Crexi and CoStar/Loopnet
Ken Fraser
, Finance & Marketing Coordinator
The Result
8X Surge in High-Quality Leads
By redirecting leads from other platforms like Crexi to their SharpLaunch-powered website, GREA attracted higher-quality prospects, significantly increasing successful transactions. As Ken Fraser notes, “Most leads from Crexi are sellers looking to split commissions, but website leads are more serious buyers.” This shift has doubled or even tripled exposure compared to CoStar.
Precision Lead Targeting
SharpLaunch’s lead management system allows GREA to filter and download lead lists securely and share properties with prospects who have signed Confidentiality Agreements. The tagging feature streamlines follow-ups, improving efficiency and protecting sensitive information. This enhanced process helps brokers identify and target top leads effectively.
Listing Deployment 50% Faster
With SharpLaunch, GREA reduced listing deployment time to under 30 minutes — 50% faster than previous tools. This rapid turnaround gives GREA a competitive edge and assures sellers their properties are listed promptly. Integrating all properties into one platform has increased nationwide visibility, attracting buyers from different regions.
Collaboration Across 11 Offices
SharpLaunch’s unified platform supports seamless collaboration across GREA’s 11 offices. Brokers can access, manage, and assist with each other’s listings, maintaining consistent quality and brand standards. To date, GREA has successfully listed over 300 properties, strengthening their market presence and operational efficiency.
Enhanced Credibility and Engagement
SharpLaunch’s professional, customizable templates ensure visually appealing listings that attract more serious prospects. Tools like email updates and banners keep listings fresh, maintaining high engagement. Ken mentioned:
“We receive great feedback from sellers, and the professional look helps us win more listings.”
– Ken Fraser, GREA
This enhanced presentation and efficiency have positioned GREA as a trusted leader in the market, driving continued growth and success.
