Success Story
Cushman & Wakefield Boosts Investor Engagement and Secures More Deals
Location
Irvine, CA
Company Type
Industrial, Land, Office
Cushman and Wakefield is a full-service global commercial real estate company with over a century of experience and offices worldwide.
The Problem
Cushman & Wakefield was faced with the challenge of creating public-facing, customized websites for their property listings. The conventional method of distributing brochures to their clients proved to be inefficient and restricted their ability to provide value-add to their clients.
The Solution
SharpLaunch’s centralized digital command center provided Cushman & Wakefield with easy access to their entire portfolio of marketing materials, enabling them to increase speed to market and efficiently share information with potential investors via a single link. This allowed Cushman & Wakefield’s team to effectively showcase their properties and achieve greater success in their marketing efforts.
Thanks to SharpLaunch's customized web development, we were able to efficiently showcase our properties, boost our CA acceptance rates, and secure more deals with ease.
Nico Napolitano
, Director, Capital Markets
The Result
Simplified Deal Registration
SharpLaunch’s document portal feature improved lead engagement by simplifying the distribution of marketing and sales documents, including execution of online confidentiality agreements. This helped reduce back-and-forth emails and provided better tracking of prospect activity, increasing the chances of closing deals.
Increased Qualified Leads
The interactive property deal sites not only made it easier for investors to register for deals but also helped increase listing exposure. This efficiency ensured that more investors could engage with their offerings seamlessly.
Centralized Marketing Materials
Cushman & Wakefield now provides their clients with a centralized hub for all sales and marketing assets — including virtual tours, photos, renderings, videos, and interactive maps. This consistency enhanced their brand image and made it easier for investors to access essential information.
