Success Story
How Graystone Capital Advisors Closed a Multi-Million Dollar Deal in Under 30 Days with SharpLaunch
Location
California
Company Type
Full-service brokerage
Graystone Capital Advisors was established with a commitment to delivering a more strategic and client-centric alternative to the traditional brokerage model. By integrating cutting-edge technology and data-driven insights, they continuously enhance market access and create value for our clients across both local and national markets.
The Problem
Graystone Capital Advisors had the opportunity to sell an institutional sized asset and needed to impress their client. Previously, sending branded PDFs through direct emails had worked for their sales outreach, but it was no longer the level of quality they needed, or as scalable.
“We needed to do everything in our power to articulate to the client, most importantly, that we were the right people for the job. We have all the skill sets and we’re not cutting any corners.”
The Solution
Sterling McGregor, Associate – Capital Markets at Graystone Capital Advisors had previously used SharpLaunch and knew it was the right tool for the job.
“Coming from an institutional team, I knew the quality of materials that our competitors were putting out and SharpLaunch was the right platform for the job.“
It's so sleek. It's so cutting edge. Clients love it and buyers love looking at it. It magnified our professionalism, really showing we have capabilities to present products in the most, aesthetic and easy to access way possible.
Sterling McGregor
, Associate - Capital Markets
The Result
Closed an institutional sized, multi-million dollar deal in under a month of adopting SharpLaunch
Graystone CA had the opportunity to sell a high profile property, and within a month of launching on SharpLaunch, utilising property pages and sending email blasts through Salesforce.
“We loved the ability to show property in professional way, quickly and easily.”
Impressed clients with branding without needing design resource
“SharpLaunch is a huge time saver, boosts efficiency, and it helps with branding so we can just focus on selling. The client, they loved it when they saw what we were able to put together.”
Saved 24+ hours in email back and forth
The SharpLaunch document portal and lead management tools enabled the Graystone CA team to focus on selling and take the headache out of tracking leads and email back and forth.
“For every 100 CA signed, and all the emails and communicating back and forth and granting access, maybe you spend 10 minutes on each one. That’s a thousand minutes saved, almost 24 hours saved per property.”
Operational efficiency and streamlined workflows
The team got up and running quickly, and were able to get straight to closing a deal.
“What we love about SharpLaunch is that it’s like white glove service. You don’t have to be bogged down by worrying about technical things or design. SharpLaunch handles that and you can focus on sales and what you’re good at.“
