Success Story
LandPark Commercial boost email traffic with SharpLaunch
Location
Houston, Texas
Company Type
Full-service brokerage
LandPark Advisors is a full-service real estate management, leasing and investment company providing premier services for office, retail, industrial, self-storage, and multi-family properties nationwide. LandPark's focus is on helping real estate investors reach their investment potential.
The Problem
Before fully adopting SharpLaunch’s capabilities, LandPark relied on tools like CoStar, LoopNet, and Constant Contact for marketing outreach. While these platforms provided good basic functions, the LandPark team needed to scale their efforts:
- Restrictive email capabilities: Platforms LandPark were previously using only allowed one e-Blast per property per month and locked users into inflexible templates with no customization options.
- Inefficient lead tracking: These tools offered minimal insights into campaign performance, making it difficult to identify which leads were engaging or which properties were attracting attention.
These limitations made it harder for Land Park’s lean marketing team to execute high-impact campaigns, track performance effectively, and scale their outreach in a competitive market.
The Solution
SharpLaunch stood out for its clarity, organization, and intuitive design.
“Personally, I’d say SharpLaunch is the easiest program that I use.”
LandPark began fully leveraging SharpLaunch’s integrated marketing suite, particularly its property pages and email marketing tool:
- Flexible, customizable E-Blasts: The team used drag-and-drop templates, embedded tables, and direct property data import from their website to create professional looking, on-brand campaigns quickly.
- Streamlined content management: Listings and email campaigns were seamlessly connected, as updating property information allowed for seamless alignment across both channels.
- Advanced analytics: The newly added Intelligence Dashboard enabled tracking of visitor spikes over time, top-performing properties, and active leads which was significant to their outreach approach.
- Scalable email capabilities: LandPark upgraded their SharpLaunch plan from a 50,000 to a 1,000,000 email plan per cycle, enabling broader outreach without switching platforms.
SharpLaunch is the easiest program I use. The drag-and-drop email builder and templates save me time, an email takes only 30 minutes to create, and I can now send over 100,000 emails in a single cycle. The intelligence dashboard helps us track property performance and lead engagement—one email alone brought 200 visitors to our site. Compared to other tools we have used, SharpLaunch gives us more control, better insights, and a much more efficient process.
Mason McMeans
, Associate at LandPark Commercial
The Result
120% increase in email volume without the need for additional resource
Jumped from sending ~50,000 emails to 110,000 emails in one cycle, across 10 properties.
Emails in 30 minutes
With only two marketers supporting a large property portfolio, SharpLaunch helped keep their operation lean and effective. With reusable templates and embedded data tools, email builds dropped to under 30 minutes per campaign.
“It’s basically a blank template if you want it to be… luckily my colleague created a few types of templates which we use each time. It’s very user-friendly with how you can drag and drop sections and divide everything up.”
“With SharpLaunch, it’s just all right there as soon as you click the email tool. It maybe takes me no more than an hour… once I get all the info and pictures, I’d say 30 minutes.”
Lead targeting enabled
Using SharpLaunch’s analytics, top-engaged leads were identified and forwarded to leasing agents for faster direct follow-up.
200+ visitors from a single email
Website traffic insights supported the team’s marketing strategy. The team could see daily visitor spikes tied to specific campaigns—up to 200 visitors from a single email.
“I love being able to track the total amount of visits to our website… you can see on what specific day it spikes up.”
