What Leasing Brokers Should Look for in a CRE Marketing Platform

In the fast-paced commercial real estate industry, leasing brokers need a streamlined solution to effectively market properties, simplify day-to-day operations, and stay steps ahead of the competition. The natural solution? Turning to innovative technology. But once you’ve decided to start your search for CRE marketing software, the journey’s only started. Let’s dive into the essential features that you should look for in a potential platform:

Centralized property data management

Without the help of technology, managing property data from hundreds of listings can be overwhelming for even the most experienced broker. A CRE marketing software that centralizes property data can act as your trusted assistant, ensuring that you and your clients always have easy access to up-to-date information.

Plus, a centralized platform rids the need to juggle multiple programs or databases — working to streamline operations and boost efficiency. Look for a solution that updates and displays new listing data in real-time, with just a few clicks.

Seamless website integration

In today’s digital age, a strong online presence is a must for attracting tenants and closing deals.

Prioritize a marketing software that allows you to display property listings directly on your own site. This integration ensures consistency across the board, elevates your brokerage’s impact, and provides a seamless user experience for potential tenants when browsing.

Efficient listing management

Time is of the essence in the competitive world of CRE. From creating new listings to updating existing ones, you should be able to manage your portfolio quickly and easily — without overly-complicated processes or technology.

Look for a tool that allows you to display your properties on your commercial real estate website automatically. Because any time saved on admin is time that can be spent on high-value sales.

 

Premium website designs

A visually appealing website can set your brokerage apart from the competition and lead to higher conversion rates.

In fact, studies show that digital first impressions are up to 94% design-related. And nearly half of consumers make a decision about your credibility based on your website’s visual appeal.

The solution? Stunning designs with a pleasant user experience to match. Attractive and easy-to-navigate property websites can help you capture and engage your prospects in the digital landscape. 

In-house marketing control

Can you imagine having complete say over your marketing efforts, without relying on the timelines and whims of external agencies or designers?

Certain CRE marketing platforms offer the ability to create and customize your marketing materials with ease — offering the flexibility and autonomy you need to tailor pitches at a moment’s notice.

Optimized search for maximum exposure

To stand out in a crowded market, you need to be able to reach the right audience.

CRE marketing software that offers built-in search engine optimization (SEO) can help you expand visibility for your properties and attract more qualified leads. By maximizing exposure across multiple channels, you can achieve your leasing goals more efficiently.

Consistent offline support

Once you’ve made the decision to modernize your brokerage with a new CRE platform, what’s next?

This pivotal moment can either set your firm up for a world of success or complications to come. Look for CRE software solutions that offer a dedicated Client Success Manager, allowing for minimal time investment on your end.

SharpLaunch solutions for leasing brokers

Main pain points SharpLaunch can solve:

• Centralize property data & display property listings on their website
• Open system that easily integrates with providers that store property data
• Streamlined and efficient listing management
• Premium website designs that set them apart from the competition
• Have control of their marketing, doesn’t have to rely on an agency or designer
• Expand visibility for their properties, have an optimized marketing foundation that can be shared on different channels to get maximum exposure

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Fortunately, there are a variety of CRE marketing solutions available for leasing brokers today. But, knowing where to start makes all the difference when committing to a new technology. By investing in software tailored to your specific needs, you can help your brokerage to stand out, amplify your digital footprint, enhance efficiency, and ultimately drive success.