Success Story
SRSA Stopped Shopping After the First Demo, and Were Live in Under Two Months
Location
Greater New Orleans area and Gulf South
Company Type
Full-service brokerage
SRSA is a commercial real estate firm based in New Orleans, operating across retail, office, and industrial markets. Their marketing is managed by a two-person team responsible for property websites, marketing documents, and communications across a brokerage of over a dozen agents.
The Problem
SRSA’s existing platform had served them well enough, until it didn’t. As the team’s marketing ambitions grew, the challenges became harder to ignore.
The first issue was flexibility. When SRSA went through a full rebrand and needed to update their marketing materials to match, their platform’s rigid template structure made it nearly impossible. Customization requests went unanswered for months. When responses eventually came, the work was sloppy and incomplete. Attempts to escalate to a real person went nowhere.
“We kept going back and forth. They would send something back really fast, and it was so sloppy. Text was off the page, logos were cut off. I’m pretty sure the person emailing us was a chatbot most of the time.”
The second issue was fit. Their pricing model charged per agent, a structure designed for brokers managing their own listings, not for a centralized marketing team running everything on their behalf. SRSA was paying for a platform most of their agents never logged into.
“We were paying by the number of agents, but only two of us in the marketing team were actually using it.”
The third was fragmentation. Property websites, documents, and email all lived in different places, requiring different tools, different logins, and different processes to maintain.
With their contract renewal approaching and no resolution in sight on any of these fronts, the team started looking for alternatives.
The Solution
The search started on Reddit, stalled, and moved to Google. But the moment that changed everything wasn’t a search result, it was a name at the bottom of a website.
SRSA’s own agents had been sharing materials from leading CRE firms in the New Orleans market, consistently impressed by how polished they looked. When Becky noticed “Powered by SharpLaunch” across multiple well-regarded firms, she sent an inquiry. The SharpLaunch sales team responded within two days. One demo later, the search was over.
“I didn’t even look at anybody else after that. It was the perfect balance, flexible enough for a marketing team, but not so complex you need to be a designer.”
What closed it wasn’t any single feature, it was fit. SharpLaunch’s flat-rate model matched how SRSA’s team actually operated. The document editor offered the flexibility their rebrand required. Property websites, documents, and email were all in one platform. And the pricing came in lower than expected for a last-minute switch.
“We weren’t expecting to save money on a last-minute switch.”
Onboarding moved fast. Their SharpLaunch implementation manager set clear action items and honest timelines from day one, communicated proactively throughout, and kept the process moving without the team ever needing to follow up. A meeting at the start of the engagement introduced the full SharpLaunch team at once, including their dedicated Customer Support Manager Bianca and Implementation Specialist Zaineb, making the handoff to ongoing customer success seamless.
“We never had to follow up with her [Zaineb]. It was constantly her sending us updates.”
SharpLaunch is amazing, we are so glad we switched. The customer support has been excellent, every time we've brought anything up, it's been handled immediately. Our previous tool felt like we could only talk to a chatbot. The property site was one of the biggest things that felt like a big step up. It was the perfect balance, flexible enough for a marketing team, but not so complex you need to be a designer.
Rebecca Callaway Long
, Director of Marketing + Business Development
The Result
SRSA went from signed contract to fully live in under two months, with minimal gap in listings and no disruption to the business. In the months since, the team has seen the difference across every part of their workflow.
Transformation of Property Sites
Since switching, SRSA’s property sites have become a genuine marketing asset rather than a checkbox. The property sites and templates give the team the flexibility to tailor presentations across retail, office, and industrial listings, while keeping everything consistent and on-brand. The result is marketing material the whole team is genuinely proud of.
“The property site was one of the biggest things that felt like a big step up. You don’t even need to look at a document if you’re on our site.”
Removed workarounds
Before SharpLaunch, SRSA’s workflow was built on workarounds. Documents that needed anything beyond the standard template meant leaving the platform entirely, designing in Adobe, then uploading the output back. Email required a separate tool. When a listing fell outside the norm, it meant a one-off process that sat outside everything else. With SharpLaunch, those exits from the workflow are gone. Property websites, documents, and email all live in one place. Retail, office, and industrial listings each have layouts that fit their audiences, without going anywhere else to make it happen.
“At least every other day we both say: SharpLaunch is amazing, we are so glad we switched.”
10/10 Reliable Customer Support
When issues arise, they get solved. A recent question about how lease pricing displayed on the property grid was met within days with a proposed fix, screenshots included, based on a solution already working for another SharpLaunch client. The team describes the excellent customer support as the norm, not the exception.
“Every time we’ve brought anything up, it’s been handled immediately, not just ‘we’ll put that on the list.'”
